Unfrosted (2024) Poster

(2024)

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5/10
Unfrosted needs some frosting.
brettkdobbs4 May 2024
Maybe I built up "Unfrosted" too much, in my mind. When I heard about this movie, I got excited. And when I saw the cast, I nearly hyperventilated. But, when I finally watched it, I fell asleep.

This movie had so much potential and it had some really funny moments. But it lacked so many elements that make a great comedy movie. It needed frosting.

The look and feel of the movie was retro and bright and cool. It had a "The Marvelous Mrs. Maisel" vibe with a quick and witty script, snappy interactions, and a very intentional pacing. What it was missing is heart and moments that make you care about the characters. It was as if they made a script out of one of Seinfeld's bits (which they sort of did). It was like one long joke that never paused to let jokes land or slowed to build a connection with the audience. It was as if it was written by a first time director and screen writer (which is also true). This movie needs to go back to the creators and be re-written.

There are comedy and acting icons in this movie. I wish someone had stopped to ask them for their input on the scenes they were in. Or, watch season one and two of "The Marvelous Mrs. Maisel" and follow that blueprint.

"Unfrosted" felt rushed, like they had to get the plot and all of the jokes in by a certain time, but character development, chemistry, and connection with the audience wasn't a concern. There is beauty in silence and pauses between delivered lines. The audience needs time to marinate about what they have watched, from time to time.

I was also disappointed that none of the cast from "Seinfeld" had cameos. This is a movie where Jason Alexander would have shined and Julia Louis-Dreyfus makes everything better simply with her presence.

"Unfrosted" was underwhelming. Tons of potential with moments of laughter and times where it hits the target. It should be re-made, but this time add some frosting.
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4/10
Completely soul-less
spoonerstreet4 May 2024
All you need to know about this movie is that the world's greatest comedian decided that writing a cow fart joke into this movie was a good idea. Every minute of this movie is just a bother excuse to put a comedian friend into the film. The best actor in the movie is the little girl (oh and Hugh Grant) and there are some real heavyweights in this one.

It had some real potential, but just like every other movie released by Metflix, it had no idea what it wanted to be. Sometimes an Airplane wannabe, sometimes a weird art piece, and other times taking the absolute shortest path to a bad joke.

It really had potential, but it is now just the 20th straight bad movie that Melissa McCarthy has been in.
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5/10
Cameos and callbacks but not really funny
dedawson-825615 May 2024
This is like a movie made to include all the banter in the writers' room for a sitcom. Like, "Hey, what if the Seinfeld character gets out of his car and he's rolling it barefoot like Fred Flintstone's car," one writer would say, and another writer would say, "and he's got a big rock in the back for a brake like an anchor." And the room chuckles and instead of just moving on, they put it in the show. The cameos of actors and comics are fun. The old brand names are cool, except no one under 60 will understand many of them. It's silly, cartoonish, and basically pointless. See it as a lark that got produced because Seinfeld is Seinfeld. Throw your critical standards to the wind and guess who's playing the Walter Cronkite character.
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2/10
It's not Funny
The_Bigstinker25 May 2024
The one thing this was able to do right was make me eat a pop tart the next morning (I eat one almost every morning). I could tell this movie had the best of intentions, but it wasn't good. The jokes weren't really funny, and it really just felt like a bad cartoon with conversations that are never likely to occur. Which is bad, if this is supposed to be a movie that is supposed to have real events. It all just felt unrealistic. It felt like they thought it was clever, but it really wasn't. This movie doesn't really have any payoff or even a resolution. It felt rushed by the end. I never really cared for the characters anyways.
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Awfully unfunny
RedMars20173 May 2024
This feels like that Dick Turpin series on Apple TV: proof that no matter how talented the cast of comedians, if the script ain't funny, it ain't funny. It starts off like a weird but charming mix of Willy Wonka and Airplane, but then descends into a big budget car crash.

I imagine Jerry Seinfeld went to Netflix and said "I'd like to make a film about my love of cereal and I can get my mates to act in it" and at no point during production did anyone tell him that maybe it's not working.

It does have a couple of funny bits but outstays it's welcome by 90 mins. Enough here to fill a wacky sketch. But when 30 mins of jokes rely on them misnaming Pop Tarts "Trat Pop", you know you're in trouble. Avoid.
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7/10
Soda Pop Art
passenger703 May 2024
This a really funny film but the drawback is that the references are all so specific to the early 60's (with a few anachronisms) that a lot of younger reviewers will have their hair parted by the sheer volume of jokes going over their heads. They can however enjoy the stacked cast (loved Bill Burr as JFK) and I dare I say that it manages to redeem some actors like Amy Schumer and Melissa McCarthy who have been in the cultural doghouse for quite some time. The script is packed with all sorts of wild ideas and sometimes even gives some food for thought. What at first seemed like a silly idea for a story reminded me that that's what comedies are and the script had so much detail that I was reminded of all sorts of movies from Blake Edwards to Willy Wonka. Thanks Jerry for making an actual comedic movie - something I haven't seen in a long while.
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1/10
I wanted to like it
mukesh-jethwani5 May 2024
I wanted to like it so bad. I kept on waiting for it to get funny or interesting. After half the movie, I asked myself why am I torturing myself with this movie. This movie is not even funny. There are dry jokes here and there but it's not funny. I was really excited when I saw the cast and who it was directed by but damn I was wrong. With so many good actors and actresses there is so much that could be done to make it funny. Either way, may be it gets funny after half the movie but I don't have the will or desire to watch the remaining half. Either way, there was a lot of potential and I had high hopes.
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7/10
What's not to like, it's very entertaining!
Wiebkewestedt4 May 2024
This has a lot of funny references, it's definitely entertaining. I don't know why it's rated so low. It simply does not deserve that. The acting is great, the cast outstanding, the story is fun to follow.

The big actor names keep coming, and it certainly makes the movie! It's cute! I suppose, if you're looking for a realistic documentary on the birth of the pop tart, you'll probably be better off reading up on Kellogg's and Post but I don't think that's the intent of this movie. I watched this by myself and laughed out loud several times, I think that's a pretty good sign. Give it a try, I think you will enjoy it. Unless you're a super grumpy person.
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1/10
Waste of time
Guedouara23 May 2024
"Unfrosted: The Pop-Tart Story" promised to be a quirky and entertaining dive into the creation of one of America's favorite breakfast treats, but it falls flat in almost every regard. The film, directed by Jerry Seinfeld, is plagued by a weak storyline, forced humor, and uninspired performances. The plot meanders without purpose, offering a disjointed series of events that lack coherence and depth. Rather than providing insightful or witty commentary, the movie delivers a tedious and unfunny viewing experience. Overall, "Unfrosted" is a disappointing comedy that fails to rise to the occasion, making it a forgettable and unenjoyable watch.
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7/10
Do people just not like fun movies anymore?
kookookeedoo9 May 2024
Is this the funniest movie I've ever seen? No. But it is definitely the funniest movie I've seen lately. And that's quite an accomplishment, considering I'd have no reservations about watching this with my 8 year old nephew. Of course, a lot of the humor would be over his head, but who would have thought that a movie so utterly unobjectionable could also be so funny? Kudo's to Jerry Seinfeld, because I think he's succeeded in making a live action movie with a level of comedy similar to classic cartoons. You know what I'm talking about- absurd, slapstick, yet with that bit of wry, adult humor that the kids don't get but the adults find very funny. Not to mention that this movie also probably has one of the best comedy ensemble casts of all time. Granted, it may have gotten a little too silly at a few points, but no movie is perfect. I'm really surprised to hear people hating on it so much. I went in with very low expectations based on the reviews, but I was literally laughing consistently through the whole thing. The world could use more comedy like this. Nice work Jerry!
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3/10
not funny
gehete-409493 May 2024
Pretty much the worst criticism you can lay on to a comedian but it is true. The movie has a satirical premise with lots of comedian cameos and a loosely reality based success story of the kelloggs staple procuct pop tarts. The story or premise are never the focal point, just elements to start sketch like scenes with over the top acting and comedic lines. The sketches however are never very funny, the few celebrity cameos kind of fall flat and the overthetopness never reaches absurdities warranting so bad that its good status. I was not expecting a bee movie type landing on your feet happenstance but i was hoping for it after the trailer made it look like there was quality comedy involved yet the movie started out weak. But no real saving grace to be found here. Just very mediocre, very flat and unfunny.
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8/10
The stupidest and Funniest Movie. Ever.
colin-4114 May 2024
This film is both terrifically funny and terrifically stupid, simultaneously.

It helps to be old enough to understand things like the Cuban Missile Crisis (true), Nikita Khrushchev (true), and Marjorie Merriweather Post, the daughter of the founder of the Post Cereal Company, which she then ran from 1914 from to 1958, making it one of the biggest companies in the US.

Post later changed its name to General Foods Corporation, owner of such brands as Jell-O, Hellmann's Mayonnaise, Bakers Chocolate, and Maxwell House, among many others. She was also one of the two people that created the Frozen Food Industry. Clarence Birdseye created frozen foods, and Post funded the creation of his company, Birdseye, then bought it from him.

This film pokes fun at everyone and everything. Jerry Seinfeld, the star of the film, as well as it's director and chief writer, and the first comedian to become a billionaire, not only pokes fun at others, he pokes fun at himself-the rare Yellow Corsair station wagon he drives (only produced for about 1.5 years) is hardly the car an executive of one of the largest companies on Earth would drive!

To me, the standouts in the film are Peter Dinklage, who plays the head of a group of milkmen, and Hugh Grant, who plays Tony the Tiger. Both have smallish parts, but both are brilliant.

So, is it funny? Yes.

Is it historic? In a way, Yes.

Is it stupid? Yes.

Should you watch it? YES!
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7/10
Don't Even Try To Take This Seriously
johnl195720 May 2024
This is just a fun movie. I won't say it's a funny movie. I laughed quite a bit, but it wasn't laugh out loud funny, it was just a chuckle and a smile. Do not get hung up on the historical inaccuracy. This is not a documentary, it's just fun.

There are so many cameos it was distracting. I kept trying to remember who each one was. Many are in make-up or costumes that make it difficult to just say, "that's Bill Burr"....for example. However, all the cameos also add to the fun. I think the people making the movie were having fun with the script and the situation they were put in to make the movie enjoyable.

This is not a masterpiece, but it was a fun, lighthearted, diversion for about 90 minutes. These days, that makes for enjoyable entertainment.
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3/10
Waste of Time
jameswhyte4 May 2024
Warning: Spoilers
Well it certainly was promising...Seinfeld, McCarthy, Gaffigan, etc., and a host of others, many of whom regularly deliver quality comedy. I have to say, though, it was downright boring. The plot plods along at a steady pace, but there's no exciting climax, no witty banter, no laughs. A couple of smiles were all they got out of me. Many of the characters were meant to be funny, but were definitely not. I even paused the movie around an hour to see how much time was left. Some may be saddened (like myself) for the riot scene, but most will be as bored as I was. I found myself checking the ages of the stars as a way to pass the time. The runaway kid was the best part of the whole movie, but he wasn't on long enough to carry it. Sorry Jerry.
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1/10
Fails on every level
jbrassar-15 May 2024
Jerry Seinfeld should have stayed home and sit on his money instead of producing, directing and leading in this pile of frosty and unfunny, unfrozen mishmash of nonsense. How much have they paid the media to review this as good family entertainment?? If there is any moment that is reality-based in it, I've entirely missed it. As for the jokes, from every star cameo to the main ensemble delivering them, they are so forced and disconnected, as if they were all written separately without concern for the development of the story. It was embarrassing to watch many talented actors be dragged through this mess, hamming it up left and right, I'll make an exception for John Hamm who delivered without self-conscious mockery.

It felt like Hugh Grant was cursing himself for being in it every time he showed up. Truly en embarrassment. Don't waste your viewing time.
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7/10
A good family comedy - a rarity these days
olavoll3 May 2024
It is what it is - a 7/10 silly family comedy with a bunch of comedy stars and familiar faces, nothing more and nothing less. Now, as I suspected many people won't like it and may think it's cringeworthy, unfunny, old fashioned and I get it why they might think so.

Here's the thing, we don't see these kinds of silly (family) comedies nowadays. The comedies of late 2010s and 2020s are more in the vein of Poor Things - weird, quirky and dark and many would say not comedies at all. But is it really fair to compare these vastly different types of comedies - its like comparing Dumb and Dumber to Fight Club.

Unfrosted is a good movie if you take it for what it is - a silly family comedy. Don't expect a quirky, weird, dark, sad, shed-a-few-tears type of modern comedy.
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1/10
Poop Tarts
mrosspub5 May 2024
It may be fitting that a movie about an unhealthy processed breakfast food (full disclosure: never had one) turns out to be unfunny formulaic celluloid that should have stayed in the can to turn into vinegar.

I am a fan of Jerry (as is just about everyone who knows his work) and recently saw his standup in Las Vegas, where he turned out his usual quality comedy that clearly reflected the skill and workmanship he put into it. I laughed non-stop for 90 minutes.

But this is a dumpster fire, from start to finish, and tarnishes the reputation of all who appear on screen as well as those responsible for its production. Of course this drek of a movie will do nothing to lessen the popularity of Jerry's formidable oeuvre, nor will it diminish his billion-dollar fortune. But it's a shocking fall from the very pinnacle of comic heights. I'm not sure that I've seen anything less funny and less entertaining than this, though I was surprised that Hollywood is still able to summons so many freshly polished cars from the '60s. Maybe they came from Jerry's private collection.

No point in calling out any of the other actors. All horrible. And why on earth did Hugh Grant agree to be in it, in a Tony the Tiger suit no less? Money? Really?

The movie doesn't do much good for Kellogg's or Post either (neither of whom, I've been told, knew about the film): in fact, it could be a real "cereal" killer.
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6/10
Unfrosted
henry8-34 May 2024
Jerry Seinfeld directs and stars as Bob in the extremely made up story of the creation of Kelloggs' Pop Tarts. Suffering from competition from Amy Schumer's rival cereal company, Bob hires a number of improbable characters including NASA nutritionist Melissa McCarthy, to create a new breakfast treat which doesn't require milk, something the milk people are not pleased about.

It is rare these days to find a comedy that is just plain silly and riddled throughout with daft jokes and a mountain of strange and funny people. Granted like most comedies it doesn't all come off and overall the whole thing comes across like a long, expensive SNL sketch. That said if you can appreciate that Seinfeld seems to have no pretensions at anything sophisticated and is just looking for fun and frolics it's a pleasant and often funny mess of a film. I smiled a lot.
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5/10
Fishing Without Bait
thebigzip3 May 2024
I gave it a five because it's watchable, but it's barely watchable.

Everything's a joke. It's as if the writers sat around saying, "Here's another great idea...," but they never really developed any of the ideas to actually be great on film. So it's like listening to a list of punchlines being tossed out with no humor attached.

And the jokes are constantly being thrown at you as if Seinfeld's watching to see which sticks, but they never stop coming so it's just overkill; a death of a thosand cuts but nothing hits big. Even if something was funny there's no beat left to laugh. Timing can be everything in humor, and as director Seinfeld doesn't use it at all.

Nothing hits.
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6/10
Better writing would have helped!
djv75156 May 2024
This movie had a lot of funny dialogue and actors, but it was very uneven; going from funny to stupid, often in the same scene. With all the talent and money that must have been spent on this movie, you would have thought they could have done a much better job. The best parts were aimed at people who grew up in the sixties and remembered those cereals and TV commercials aimed at kids especially on Saturday mornings, and color TV was just becoming a big deal. I don't know what Jerry Seinfeld's purpose was with this project. It was nice to see Melissa McCarthy in a movie in which she rose slightly above the material she had been given and she even improved it a little bit.
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3/10
Unwatchable
TheBeardedWonder23 May 2024
Warning: Spoilers
I don't know what this was. The whole thing felt like a drunken fever dream you'd have right before death. None of it worked and it makes sense it was straight to NF since nobody would ever pay real money and spend time to go to a theater for this generic drek.

The jokes are simply not funny. They're stale and from 30-40 years ago, which makes sense considering who the movie is coming from.

The acting is about the same as any B movie you'd find straight to video. It's clear Seinfeld used his influence to get a bunch of funny and famous people together, but then gave them NOTHING to work with.

The weird nasa style plot but about breakfast pastries was like half the jokes. If you busy up laughing at that and would do it for 90 or so mins, this may be for you. For us it was just moronic and baffling that someone thought it was enough to sustain an entire film.

At one point chef boyardee joins a gay partnership with the former Nazi and raise a living ravioli as their son. This is a real thing that happens in this 'movie'

Skip this please. It seems like it's 3 hours long because absolutely NONE of it works...
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8/10
Fun entertainment for baby boomers
zeljan4 May 2024
It does not seem to matter to Jerry that he has created "Unfrosted" for a niche audience - his own generation. If you lived through the 60s, you will probably find it refreshing and funny. My husband and I laughed heartily through much of this picture. Take lots of nostalgia from our youth and blend it with that wacky Seinfeld humor, and you get a very enjoyable movie indeed.

On the other hand, if you are from a younger generation, many jokes will go right over your head. Apart from recognizing some of the cereal mascots, the remainder may be lost on you. But hell, I'm a boomer and I loved it. Thanks Jerry, for making a movie just for us!
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7/10
Irreverently funny
katyquinlan3 May 2024
"Official" critics losing their minds & giving subpar reviews only solidifies that they take themselves far too seriously. If you're here for silliness, you're going to enjoy yourself. Seinfeld knows funny, and he proves here that he can direct - and surround himself with other professionals that understand editing, because the movie is perfectly paced. It's also surprisingly star studded aside from your main characters, Hugh Grant is grrreat as Tony, as is Kyle Dunnigan as Cronkite. But the only thing that tops Bill Burr as Kennedy, is the Oscar winning performance of a grieving Ali Wentworth with banana. Sit down and watch, and don't take yourself too seriously.
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3/10
Great Trailer - Terrible Movie
EntropyFashion23 May 2024
Jerry Seinfeld's directorial debut, "Unfrosted," has left audiences divided and critics scratching their heads. This zany star-filled comedy, which pits rival cereal companies Kellogg's and Post against each other in a race to create a groundbreaking pastry (yes, Pop-Tarts), falls flat in more ways than one.

Consistently Awful: The Chicago Sun-Times didn't mince words, declaring "Unfrosted" as "one of the decade's worst movies." They wondered why Seinfeld, known for his sharp comedic mind, didn't halt production halfway through and apologize for wasting everyone's time.

It's so consistently awful that it makes the infamous Flamin' Hot seem like "The Social Network." Laugh-Free Affair: The Daily Globe and Mail likened it to a "long-lost Lorne Michaels-produced SNL feature from the '90s." The jokes are so hacky that even Kenny Bania wouldn't touch them.

The pacing is so slow that it rivals Elaine's experience enduring "The English Patient." As Bad as You'd Expect: According to The Daily Beast, the film is "as bad as you'd expect." While it's an improvement over Seinfeld's prior cinematic offering, "Bee Movie", it remains contentedly childishly silly.

It veers between gags about age-old products and the January 6 events with a mildness that keeps things pleasantly pedestrian.

Mishmash of Fact and Fiction: Roger Ebert summed it up well: "Unfrosted" is a mishmash of fact and fiction, goofing around without offering a compelling account of the Kellogg's-Post rivalry.

History nerds might be irritated by the lack of even a wildly exaggerated or satirized version of the true stories behind the cereal giants.

In summary, "Unfrosted" is a forgettable concoction that leaves viewers craving something more substantial. Perhaps it's time to switch to a different breakfast movie.
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5/10
Not What I Expected. Not For Everyone.
ghberube25 May 2024
Warning: Spoilers
When I heard about unfrosted, I was genuinely interested. The trailer hooked me, and the cast of actors seemed incredible. I knew that Seinfeld was famous for the bee movie and he did a great job in that film. But keep in mind that was for voice acting, not acting. Seinfeld's performance wasn't bad, but it wasn't good either. There were many moments where he was trying to be funny and failed. There was also a moment where Seinfeld's character walked through a row of cows and the animation/CGI there was awful. I will say that the 60s 50s retro vibe was very fun. But again, all of the actors were just trying to be funny. There were a few people who pulled off some performances, but throughout the course of the film, I only laughed about once or twice. Peter Dinklage's character was just a waste of space. It was a pointless cameo that lasted for two minutes? That whole subplot with the milkman was very very odd and stupid. This brings up the fact of the plots. There are 5000 subplots going on. It's not to the point where it's confusing, it's to the point where it's messy. The post lady has some kind of grudge toward her receptionist and even hurts him in some scenes. Wow, there is this trio of people that work at Kellogg that are trying to beat post to a food race to a pastry. And then there was that whole thing with the dealer and the Milkmen. And on top of all of the random Quaker Oats plot if you'll even call it a plot. Andy Daly gave a OK performance as Isaiah Lamb. Once again, just like Dinklage's character he was pointless. He popped up in the most random scenes. But we also get the idea that he is sort of competing with post and Kellogg's as comments on Kellogg's at this sort of cereal award ceremony. In all unfrosted is a mess of a movie that is trying to be better than it actually is.
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