The Cleaners (2018) Poster

(2018)

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8/10
Probably failing to reach intended audience for this information. Pertinent issues demonstrated very well. May leave impression on social media users open for these topics
JvH486 September 2018
Being an IT-consultant myself, having worked in information security for many years already, the movie did not offer many new insights, for me that is. Nevertheless, I'm always interested in any serious attempt to get the negative aspects of Internet across. Yet it may shoot above the heads of the average end user, thus failing to reach the intended audience and probably also won't effectively work as an eye-opener.

An interesting approach is to revolve the story line around the so-called content moderators, to consistently return to one of them to delineate the respective sections of the documentary. Their jobs are not easy, for example 3% of their decisions are checked by their supervisor, and they can make only a few mistakes per month. On the other hand, they are paid very well relatively in terms of the usual salaries in that part of the world.

A continuous stream of violence and other hefty photos or video's, all bordering on what is tolerable, will have ultimate effects on these moderators, something that is rightly touched by the movie. Their jobs will have nasty side effects on their minds. Despite the short exposure times per photo (20 seconds??), the sheer volume and the high percentage of disturbing images is bound to leave long lasting effects. I assume some sort of PTSS, despite the moderator not being physically involved in the situations at hand. As a form of self-defense, he may maintain the position that what he sees is happening far away and not affecting him dangerously in a physical sense. Conversely, it may broaden their horizon and make them aware of things not common in their own country. For example, one of the moderators told she developed an interest in sex toys as a side effect of her job, being something completely new to her before.

There were a few relatively short scenes wherein general counsels of the most-involved companies (Google, Facebook and Twitter) were questioned in the US House/Senate. What we got to see seemed devoid of any real content, possibly merely added to demonstrate that these companies are closely watched by politicians. The trivial questions we saw put to them and their prepared responses, did not contribute to my feeling that they are really scrutinized by politicians. (Side note: In April 2018 Facebook's Mark Zuckerberg made an appearance in the US House/Senate, in the aftermath of the Cambridge Analytica revelations. His questioning left a similar impression of triviality.). We cannot blame the politicians, as their inability is inevitable due to a lack of understanding how Internet works. However, in a way it was still relevant to add these sessions, if only to let the companies quote some numbers about people involved in the "cleaning" process. One of them mentioned even 10,000 employees, leaving unclear whether this also included contractors outside the US, like the ones in Manilla who were the main topic of this documentary.

The documentary provided also for some insight in the mistakes these moderators can make, for example because of little knowledge of (slang) vocabulary, missing cultural context, different norms in other parts of the world, and so on. Best example is the iconic picture that had an important influential role in showing the US people the truth about the Vietnam war, but it contained a frontal nude minor, hence had to be removed according to the written rules. My personal fear is that the deletion process tends to err on the side of caution and thus become too careful, thereby removing important documents about e.g. political conflicts (some examples were mentioned, but this topic got too little attention). Also pointed out were contemporary trends that some countries put pressure on the "platforms" to remove content that is not friendly towards the acting government, thereby suppressing the opposition and disconnecting them from their audience. These platforms prove to be lenient, just to prevent being blocked altogether which would render their business (e.g. advertising) impossible, with a negative influence on their profit/loss figures and their stakeholder value.

Though one of the reviewers complained that a beheading was shown on screen that took too long and was too painful to watch, I did not see his/her issue (maybe that scene was deleted afterwards). What they showed instead was an already beheaded body with the severed head on top, thereby explaining some details about the way this victim was beheaded, given the marks on the skin (apparently a kitchen knife was used, which is far from painless).
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6/10
Offers something new, but does not always elaborate on it convincingly Warning: Spoilers
The English-language "The Cleaners" is a new documentary from 2018, a collaboration between Europe, North and South America, and the first effort by writers and director Hans Block and Moritz Riesewieck and I see it got in at the prestigious Sundance Film Festival, which ios definitely a respectable achievement, perhaps because it deals with a subject that is really one of the most frequent and important ones these days, namely the internet, social media to be more precise. This film is about those people who face the difficult task to work as moderators, maybe you could call them censors, and who are enforcing guidelines, rules and regulations at Facebook and other dominant social media platforms. The internaet is full of trolls obviously and you are partially correct if you talk about how they are in charge of stalkers, spam, insults etc. all relatively harmless stuff and while this is most likely the dominating aspect of their profession, the focus during these 1.5 hours is the heavy stuff. We are talking about pictures and videos that involve mutilations, terrorism, war crimes, sexual offenses like rape and pedophilia, and all kinds of violence you could, but certainly don't want to imagine. This film is actually one of the rare occasions where I had to look away on one occasion as it showed very graphically a scene when a man's head is severed with a knife very unsuitable for such an act, so it was a lengthy procedure and maybe it would have been a wiser choice to leave this scene out. Anyway, there are also many references to historically important upload like for example what was the right way to react to a video that showed Saddam Hussein's execution and his corpse afterward. Or another one that talks about a caricature of naked President Trump and his hilarious reaction to it. Honestly, this is one of those fields where I had to applaud the filmmakers for his approach because it is not the usual anti-Trump propaganda you see on hundreds other occasions these days, but the film made clear that Facebook had to operate similarly in certain situations and that it does not matter at all who is the one that gets depicted in special scenarios but that a breach is a breach regardless of who you see. There were maybe a few moments when they sacrificed realism and authenticity and the informative aspect for parts of sheer sensationalism and shock value, like the "Delete. Delete. Delete." moments that were a bit too frequent for my taste. And on other occasions with these court hearings or the Zuckerberg recordings, they moved a bit too far away from the film's core intention, maybe to show known faces or important events to get more people interested in the movie. It's fine though. The interviewees all had interesting stuff to say with the exception of one moderator lady who really messed things up, not just when she spoke about the impact of the sexual content on her life, but also eventually when she talked about the significance of the job that felt very shallow and self-important and never really as essential as what the others had to contribute. Oh well, it's not a perfect film by any means and maybe it takes itself a bit too seriously (the top secrecy aspect e.g.) without offering the substance I hoped it would, but all in all, it is a good watch that offers many interesting moments to me and probably everybody else in the audience on a subject that is really not shed too much light on yet. And it's pretty impressive to find such an area in the world of digitalization and all the films made about this subject already. Certainly a thumbs-up for me, an impressive rookie effort by the two filmmakers and I'm curious what else they have to offer in the next few years. Go see it if you get a chance, even for somebody who is not on Facebook this was definitely worth the time.
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8/10
Social media "safety"
kosmasp18 October 2018
It's really something that you may not really think about. But who is checking the posts? For nudity, violence, propaganda or other "inappropriate" content? And how do they decide? Now I guess you could have shown this in a short documentary. But then you wouldn't have all the people who are actually doing this in the movie.

In this case the net or rather social media in general (Facebook in general for being the biggest plattform), has some issues. And it's in countries you may not have heard before. But they unwillingly help certain people there, because they didn't put resources in place to check certain things. And having some people checking pictures all day, may sound fun, but it is also exhilirating to some extent, especially if you consider the quota they have to fulfill and what that amounts to in pics watched and what that means "quality" wise when it comes to the controlling the content.

If you like documentaries and if you have an open mind, you will find many interesting things here ...
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Important document about the collective irrationality of Social Media
ontoson26 January 2019
While this film does probably not much in terms of artistic innovation, I believe it is a highly important contribution to a crucial political topic of the present day. It does a tremendous job at highlighting how near impossible a reasonable navigation between user safety and censorship has become in an age, where the work of competent and deliberate newspaper editors has been delegated - in an intransparent, dispersed-around-the-globe sort of way - to an anonymous crowd of half-competent and often politically, religiously, and economically biased 'content managers', who are forced to capture decency and enlightenment in terms of rules that can be applied in under 8 seconds.
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7/10
A must see for everyone, even if you don't use Social Media
jrneptune2 March 2019
Warning: Spoilers
It is a documentary everyone should see. The intent was to show the lives of 5 of the content moderators and how what they were doing was affecting their lives but it also examined the bigger picture of what was going on in the world at the same time.

It does bring up important points about how content has been managed and how it has been a dirty secret.

Assuming the content moderators work an 8 hour day with a 30 minute lunch and 2 fifteen minute breaks that leaves them 25,200 seconds to reach their target of 25,000 images a day. One second to decide?

For me it raised some important questions that it did not address.

My dislikes. Slow paced. Hated the mindless use of graphic images of emails, tweets, and urls unless there was something subliminal that I missed.

For Facebook, does content get moderated in just Public posts or is it moderated in Closed forums as well? Is it moderated for Messenger or Direct Messages as well? It stated US Homeland security wanted them focused on Jihadi terrorists radicalizing US? Would it not be more likely that other larger and more influential groups would be the major culprits? Russia, China, North Korea, and even organizations with their own agendas?

None of that was addressed.

I still recommend watching it and as it also stated be willing to look at it with a critical eye. It did leave me wanting to learn more about the issue.
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9/10
All Facebook and Twitter users should see this film
rafaelcardosoemail10 June 2018
Documentary focusing on content moderators for social media working out of Manila, Philippines. Really manages to connect the dots between Silicon Valley's breezy disregard for social responsibility and many atrocities going on in the world. A real eye opener, drives home how the outsourcing of editorial policy to grossly unqualified and underpaid people has put all of us at risk. The directors manage to accomplish this with little or no editorializing. Just great interviews and effective editing. Hard-hitting, old-school documentary on a chilling topic. I would give it a 10, except for minor quibbles about filmmaking decisions (mostly music and soundtrack). Still, not to be missed. Gripping from start to finish.
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6/10
Doesn't fully do its interesting subject matter justice
Jeremy_Urquhart17 October 2021
While it's a very compelling subject and well made on a scene to scene basis, by the time I reached the end of it I couldn't help but feel like it was really scattershot.

It wants to start as a look at the people who moderate content online and branch into a broader documentary about division, conflict, and other problems online, and how social media worsens it... but the transition felt a bit non-existent, and made this feel like two pretty good 40-minute documentaries smashed together.

It's disturbing, thought-provoking, and interesting, but unfortunately a bit all over the place and not very cohesive, perhaps biting off more than it could chew for a documentary under 90 minutes in length.
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10/10
Extremely. On. Point. Screened in DC days aferry Zuckerberg I'm Congress.
teharatats28 April 2018
A bald, revealing dive into the belly of the beast - Manilla, where ill-trained and more, dirt-level-paid sub-contract toilers attempt to curate 25,000 wildly sourced and morally divergent posts/images a day for a pittance. The implications for what passes for fact and news on the major social network platforms, and for the demographics that access this information, and often do not access more credible and valid sources, is enormous. Disturbing images are shown, You need to see this hard-hitting, shocking, film. It rates an 11. Disclaimer:after using Facebook from 2008, I happened to have closed my account weeks before. Karma.
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8/10
Important issue, looks a bit staged
blumdeluxe24 September 2018
Warning: Spoilers
"The Cleaners" is a documentary about the people working in South-East Asia for social networks in order to keep the platforms clean from inappropriate content and criminal postings. It shows the people that tend to work unseen by the public and questions what postings get deleted and which remain untouched.

Social networks nowadays take such an important place in our whole society, that it is critical to question these things and to try to make them a bit more transparent. It is good that somebody finally shows the people behind these control mechanisms and also points out what a huge psychical burden it can be to be confronted with the worst content day after day. The only thing that somehow disturbed me was that the documentary was made to look very moody, being filmed mostly by night and in very dark colors, as if it was supposed to underline the dark, sinister content. For me that's a bit unprofessional for a film that wants to depict reality. Otherwise you have to appreciate the investigative job done here and the will to overcome barriers in order to present this story properly.

All in all this is a film dealing with a very important and contemporary problem. In terms of production there would have been potential for even more sometimes but in general it is a professionally looking film that raises questions.
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9/10
Widespread Impact
mikeww-643091 February 2021
Looks at the people and companies in the Philippines contracted to moderate Internet content on social media platforms and the effect it has on the employees - you cant undo what you have seen. Raises ethical and moral questions - has caused some employees to commit suicide. Ridiculous productivity goals given to employees - a disturbing view of what happens behind the scenes. Should be mandatory viewing for all media platform users.
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5/10
Most of the evil in this world is done by people with good intentions
jegd-847-63140718 November 2018
The issue presented is the readily fast deletion of information from social media. There are groups of paid cleaners (mostly outsourced) by the Corporate Internet; better known as Social Media. The deletion of facts through corporate policies, government silence, and the protection of family friendly optimism. In one instance being a photograph lacking content that is immediately erased because it shows harm to a child. The moral outrage of the image is that it doesn't belong on social media. The content shows it's an image outlining the government abuses in a country that doesn't have a voice to inform the rest of the world. It takes (maybe) all of 8 seconds to view & delete the image from Facebook. When you ask yourself, what's the best thing to do(?) Remove an image that could scare a young person or allow an image because it needs to be addressed?

'The Cleaners' provides examples of internet censorship and the harm it does to freedom. The current censorship in social media has become harshly political. Moderators with Google, Facebook, Twitter, Reddit, etc are free to enforce their own political opinions on a world that can & will disagree with them. Unfortunately the film shows it from the same perspective as a Democratic voter. So much of it points at the current Republican administration that how would a younger audience know it began with the Democratic administration? It draws a line rather than being bold enough to admit both parties are responsible for censorship on a scale as large as the internet.
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some but not all
fido2326 September 2018
Well made movie with an interesting topic. While i brought am insight in extremistic and violent content censorship it left out how US standars in erotic are applied to the rest of the world.
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10/10
A duty for all Internet & "Social Media User
marbez1 September 2018
It is terrible how internet companies and so called "social media" control our minds and ignore all the elected governments...
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10/10
Full of topics for discussion
sallymugford3 November 2018
Very thoughtful and thought provoking. Wide ranging. Philipinos testimony is very moving.
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