The CW has canceled its experimental CW Now, an entertainment newsmagazine originally presented without commercial interruption upon its launch in the fall. CW Now relied heavily on product placement, with MediaVest buying all the sponsorships in the show, which failed to strike a chord with the network's target demo of young adults.
Two new episodes are set to air in the show's 7 p.m. Sunday time slot through Feb. 24 (for a total of 21 aired episodes); after that, CW Now will be replaced by America's Next Top Model repeats.
"While you always wish the ratings were higher, we are proud of 'CW Now' and how it improved every week from a creative standpoint," CW COO John Maatta said in a statement. "The program was a highly collaborative endeavor, and you can't put a price tag on what we learned from this project." He added that CW execs view the show as "a success on numerous levels" at a time when all networks are trying to come up with new ways to work with advertisers.
Two new episodes are set to air in the show's 7 p.m. Sunday time slot through Feb. 24 (for a total of 21 aired episodes); after that, CW Now will be replaced by America's Next Top Model repeats.
"While you always wish the ratings were higher, we are proud of 'CW Now' and how it improved every week from a creative standpoint," CW COO John Maatta said in a statement. "The program was a highly collaborative endeavor, and you can't put a price tag on what we learned from this project." He added that CW execs view the show as "a success on numerous levels" at a time when all networks are trying to come up with new ways to work with advertisers.
- 2/14/2008
- The Hollywood Reporter - Movie News
The CW is loading its schedule with unscripted fare for next season.
Hits America's Next Top Model and Beauty and the Geek will both be on in the fall, along with new entries CW Now and Online Nation.
Three more reality series are on deck for midseason: a second season of The Pussycat Dolls Present as well as the mother-daughter beauty contest Crowned and the dating show Farmer Wants a Wife. Also waiting in the wings for midseason is the veteran teen drama One Tree Hill.
Along with CW Now and Online Nation (previously User-Generated Show), the CW will introduce four new scripted series next season: the dramas Gossip Girl, Reaper and a South Africa-set project and the comedy Aliens in America.
Model and Beauty will be used as launching pads for new scripted series.
The Tyra Banks-hosted Model is expected to stay put at 8 p.m. Wednesday, followed by hot scripted newcomer Gossip, a new teen drama from The O.C. creator Josh Schwartz.
Beauty, which alternated with Model in the 8 p.m. Wednesday hour this season, will now get its own time slot. It will anchor Tuesday night at 8 p.m., succeeding Gilmore Girls and leading into quirky new dramedy Reaper.
With the pickup of the single-camera comedy Aliens, the CW's Monday comedy block would feature Everybody Hates Chris, followed by Aliens, Girlfriends and The Game.
Thursdays and Fridays are expected to stay status quo with the sci-fi combo of Smallville/Supernatural and Friday Night SmackDown! respectively.
Hits America's Next Top Model and Beauty and the Geek will both be on in the fall, along with new entries CW Now and Online Nation.
Three more reality series are on deck for midseason: a second season of The Pussycat Dolls Present as well as the mother-daughter beauty contest Crowned and the dating show Farmer Wants a Wife. Also waiting in the wings for midseason is the veteran teen drama One Tree Hill.
Along with CW Now and Online Nation (previously User-Generated Show), the CW will introduce four new scripted series next season: the dramas Gossip Girl, Reaper and a South Africa-set project and the comedy Aliens in America.
Model and Beauty will be used as launching pads for new scripted series.
The Tyra Banks-hosted Model is expected to stay put at 8 p.m. Wednesday, followed by hot scripted newcomer Gossip, a new teen drama from The O.C. creator Josh Schwartz.
Beauty, which alternated with Model in the 8 p.m. Wednesday hour this season, will now get its own time slot. It will anchor Tuesday night at 8 p.m., succeeding Gilmore Girls and leading into quirky new dramedy Reaper.
With the pickup of the single-camera comedy Aliens, the CW's Monday comedy block would feature Everybody Hates Chris, followed by Aliens, Girlfriends and The Game.
Thursdays and Fridays are expected to stay status quo with the sci-fi combo of Smallville/Supernatural and Friday Night SmackDown! respectively.
- 5/17/2007
- The Hollywood Reporter - Movie News
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