Interesting piece on the days leading up to the release of the iconic DMC-12. I'd never even heard of the film until stumbling on it on the Documentary channel, one day.
The filmmakers set out to document the period by being a fly on the wall in several board meetings, dealer conventions and even the vehicle factory in Dunmurry. It was cool to see some market research in action, and feedback from consumers. But there's no real narrative here; no beginning, middle or end. This is something to watch if you already know the story on DMC's beginnings, the trials getting the car made and what ultimately went wrong (partnership with Lotus, a workforce that was largely inexperienced in the auto industry, etc). But for the uninitiated, it's just a string of droning board meetings, engineers talking shop, and at sixty minutes, it feels more like ninety.
I appreciated the film far more as a piece of "archival footage", if you will. Some random pieces of footage caught on camera in '80 and '81 and assembled in sort of a "deleted scenes" reel that was part of a larger, more extensive piece. Not a great documentary, but as found footage, it's pretty good.
5/10
The filmmakers set out to document the period by being a fly on the wall in several board meetings, dealer conventions and even the vehicle factory in Dunmurry. It was cool to see some market research in action, and feedback from consumers. But there's no real narrative here; no beginning, middle or end. This is something to watch if you already know the story on DMC's beginnings, the trials getting the car made and what ultimately went wrong (partnership with Lotus, a workforce that was largely inexperienced in the auto industry, etc). But for the uninitiated, it's just a string of droning board meetings, engineers talking shop, and at sixty minutes, it feels more like ninety.
I appreciated the film far more as a piece of "archival footage", if you will. Some random pieces of footage caught on camera in '80 and '81 and assembled in sort of a "deleted scenes" reel that was part of a larger, more extensive piece. Not a great documentary, but as found footage, it's pretty good.
5/10