In 1997 the leading commercial broadcasting station at Portugal was SIC. Programme's shares were consistently in around 50%, which was unprecedented in European media landscape and turned that TV station in a case study. Mariana Otero got full access for her film crew and filmed department meetings, backstage conversations, board meetings. What you get is a unique portrait of what makes commercial television tick. From one scene to the next, the viewer is constantly surprised by what drives the decision-making process, from the number of commercial breaks to the length of the 8-o'clock news. You can even watch the most surprising statement ever by a TV executive. A must see.
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