I watched this with my partner as she's Vegan, for the record I am not.
This film does a shockingly bad job at portraying vegans positively. The main character is so unlikable! She's arrogant, aggressive, confusing, her moral compass is all over the place, and yet we are supposed to root for her to succeed, why?! The films message is confusing too, is this a vegan movie or a coffee movie? Cos it fails to be either or blend the two in any 'interesting' way. At one point the main character drinks a rivals MILK coffee and says it's good forgetting her messages of NO MILK- never brought up. Also, the film seems to make 'fun' of the idea of the coffee competition which sits at the core of this movie, characters will say stuff like 'wow, people are watching now!' and 'you can catch this show in a prison near you!' Like, what?
The editing and use of music is abysmal, the film can't figure out how to end or start scenes, you just get thrown in without warning besides a random shot of a faucet or oat milk being poured, the b roll is E4 tattoo fixers worthy, it's atrocious and they happen soo often that it really drags you out the film. The film can't decide when it what's to slowly explain something to you or bash it over your head, so it kinda does both, the opening 'rant' sequence is a great example of this.
The style of this film is pretty good tho and it's why it's a 4 and not lower, some really well thought out shots and the use of colour and lighting to get ideas and messages across is pretty clever, it's just a shame they also decided to grab ideas from 2008 n blast lens flares every chance they get. And could we please have got a scene without a backing track- omg !!
It's a well shot movie with SOME heart but it's message is obscured by it's own inability to coherently portray a sequence without 9 million cuts or abrupt music changes/stings ruining any flow it may have been gaining. The Vegan stuff is forgettable outside of the odd 'cows are forced to make milk' tired old argument thrown at you over and over. The main character is a pretentious asshat who literally breaks her own lifelong rules multiple times for personal gain.
Tl;dr: if you ain't a vegan and you ain't watching this with someone who is then AVOID at all costs. You will learn absolutely NOTHING about veganism besides the same nonsense you will already likely know, this film brings nothing to the table besides a sour glass of oat milk. 4/10.
This film does a shockingly bad job at portraying vegans positively. The main character is so unlikable! She's arrogant, aggressive, confusing, her moral compass is all over the place, and yet we are supposed to root for her to succeed, why?! The films message is confusing too, is this a vegan movie or a coffee movie? Cos it fails to be either or blend the two in any 'interesting' way. At one point the main character drinks a rivals MILK coffee and says it's good forgetting her messages of NO MILK- never brought up. Also, the film seems to make 'fun' of the idea of the coffee competition which sits at the core of this movie, characters will say stuff like 'wow, people are watching now!' and 'you can catch this show in a prison near you!' Like, what?
The editing and use of music is abysmal, the film can't figure out how to end or start scenes, you just get thrown in without warning besides a random shot of a faucet or oat milk being poured, the b roll is E4 tattoo fixers worthy, it's atrocious and they happen soo often that it really drags you out the film. The film can't decide when it what's to slowly explain something to you or bash it over your head, so it kinda does both, the opening 'rant' sequence is a great example of this.
The style of this film is pretty good tho and it's why it's a 4 and not lower, some really well thought out shots and the use of colour and lighting to get ideas and messages across is pretty clever, it's just a shame they also decided to grab ideas from 2008 n blast lens flares every chance they get. And could we please have got a scene without a backing track- omg !!
It's a well shot movie with SOME heart but it's message is obscured by it's own inability to coherently portray a sequence without 9 million cuts or abrupt music changes/stings ruining any flow it may have been gaining. The Vegan stuff is forgettable outside of the odd 'cows are forced to make milk' tired old argument thrown at you over and over. The main character is a pretentious asshat who literally breaks her own lifelong rules multiple times for personal gain.
Tl;dr: if you ain't a vegan and you ain't watching this with someone who is then AVOID at all costs. You will learn absolutely NOTHING about veganism besides the same nonsense you will already likely know, this film brings nothing to the table besides a sour glass of oat milk. 4/10.