First of all the, the lead actress was GREAT and I loved the mother character. They did a really good job on the flow of terror and periods of needed rest in between those truly creepy scenes. I became riveted as the movie progressed and couldn't turn away. It wasn't cookie-cutter, it had unexpected turns and at times grueling suspense. I thought they handled the subject of ashes in a way I've never encountered in horror flicks--it actually made me think more about the topic. Anyway, I don't think I'll sleep alone tonight with those images in my head!