7/10
A generous take on a slightly dark industry
13 August 2014
'The Look of Love' tells the story of the first 'porn baron' of London, Paul Raymond - arguable the richest man in England to ever make his money in such an industry.

The first thing you need to know is that the casting of Steve Coogan is a sheer masterpiece. He's every bit believable as the sleazy, low-life kid from Liverpool who made his fortune in London. It's his film and he carries it well. There are a few famous faces popping up here and there and they all play their parts well, too. However, I thought the best co-star was (The Thick of It-famed) Chris Addison, playing yet another slimebag to perfection.

If you're even vaguely offended by (female) nudity, or drug usage, then you probably shouldn't watch this. Both vices are frequently portrayed from the opening act to the end.

Ultimately, the film charts the highs and the lows of Paul Raymond's career, although, if you investigate the man himself, you may feel that Coogan's portrayal of him and his industry is quite kindly. Sex, drugs and pornography are shown as the norm, rarely damaging anyone's life (other than the protagonist's). But that could be down to the film's running time being quite a condensed ninety minutes. Therefore, we're probably left to put two and two together to realise that such vices can sometimes carry far darker consequences.

If you're expecting 'Alan Partridge' Coogan then you may be disappointed. The Look of Love is not that funny, but then it's not really meant to be. It's a (generous) life story of a very interesting may who was certainly not a saint. If you're a fan of Coogan, or just curious to know what goes on behind those alluring neon lights in Soho then give this one a go.

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