8/10
A visual trip through the evolution of tracking time
24 April 2014
Warning: Spoilers
This short was nominated for an Academy Award for One Reel Live action Short. There will be minor spoilers ahead:

This short was funded by Rolex, so that more or less explains its subject. Told with no dialog or narration, it covers the ways humans have used to tell time.

Using stop motion animation, it begins out in space, pans in on the Earth and then starts with figures bowing to a sunrise. From the first crude attempts to measure the movement of the sun across the sky to water clocks and mechanical timekeeping devices, its a showcase of the creativity and ingenuity of humanity in trying to tell time.

Given its sponsor, there's a reasonable amount toward the end devoted to "modern" timepieces-clocks, watches and the like. As advertisements for Rolex timepieces, it's actually quite subtle. The animation is nice and it's reasonably entertaining.

This short is available on one or two public domain DVDs and is worth tracking down. Recommended.
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