Once again the CW comes up with an exciting show with endless possibilities and characters for development - and just as it is developing a serious following, cancels it. At a time when networks are competing with a wide variety of new content providers, the CW cancels a show with the potential to go on for years and spin off movies.
WHAT? Does that make sense? Well, to the CW, it probably does. The CW has a target audience of young adult viewers, specifically young women 18-34*. Clearly they are underestimating the sophistication of their target audience, but Star Crossed went further. It also appeals to men and to an older audience. Does a show with an expanded demographic scare the CW? If it does, the cancellation makes sense. If it doesn't, a person with any business sense at all would be hard pressed to explain it.
Interestingly, the devoted fans are not giving up. They are writing and tweeting the CW by the thousands. There are petitions. There are campaigns to get SyFy, HBO or Netflix to pick up the show. If that were to occur, or if the CW would find the courage to expand its mission, the possibilities put in place by the visual at the end of finale showing a fleet of alien warships headed toward earth are endless!
*from the CW website.
WHAT? Does that make sense? Well, to the CW, it probably does. The CW has a target audience of young adult viewers, specifically young women 18-34*. Clearly they are underestimating the sophistication of their target audience, but Star Crossed went further. It also appeals to men and to an older audience. Does a show with an expanded demographic scare the CW? If it does, the cancellation makes sense. If it doesn't, a person with any business sense at all would be hard pressed to explain it.
Interestingly, the devoted fans are not giving up. They are writing and tweeting the CW by the thousands. There are petitions. There are campaigns to get SyFy, HBO or Netflix to pick up the show. If that were to occur, or if the CW would find the courage to expand its mission, the possibilities put in place by the visual at the end of finale showing a fleet of alien warships headed toward earth are endless!
*from the CW website.