Jjax889 Review of One Direction: Going Our Way

One Direction: Going Our Way (2013)

A cool doc about a rising band

[10/10 · 23 October 2013]

This film details the rise of the band One Direction, specifically it tells the story from their premiere on the UK X-Factor, to their adept use of social media, and then there rise in the United States. Throughout music industry insiders are interviewed along with clips of the band. The coolest thing about this documentary is it really informs the viewer how One Direction is using social media not only to sell records, but also get closer to their fans. One cool thing a learned is that at concerts they will allow fans to hashtag questions during the show, and at some point during the concert band members will take a 15 minute break and answer questions. One question was "Where do you get your socks" this kind of off the cuff approach to fan interaction is reassuring and makes me want to root for this band!