9/10
Insightful and Interesting
17 October 2013
As a child of the 90s I remember the Backstreet Boys and N Sync days well. Honestly it wasn't until recently that I had even heard of "One Direction" I wanted to see what all the fuss is about so I decided to check out this documentary about them, and I will say after watching it I walked away with a greater appreciation for them as artists. Different media personalities are interviewed and discuss their rise to prominence. One area in particular that stood out was their adept use of using social media and how that differed from the old model of record company promotion. (Mainly they were famous on twitter before they had even released a single state side)couple that with their humble, non-pretentious sense of fun, and you have a band that I will be rooting for for a long time!
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