The Big Mouth (1967)
2/10
You'll Cringe and then You'll Cringe Again
24 June 2013
"An Emperor who cares for nothing but his appearance and attire hires two tailors who promise him the finest suit of clothes from a fabric invisible to anyone who is unfit for his position or "just hopelessly stupid". The Emperor cannot see the cloth himself, but pretends that he can for fear of appearing unfit for his position; his ministers do the same. When the swindlers report that the suit is finished, they mime dressing him and the Emperor then marches in procession before his subjects, who play along with the pretense. Suddenly, a child in the crowd, too young to understand the desirability of keeping up the pretense, blurts out that the Emperor is wearing nothing at all......".

"The Big Mouth" was perhaps the greatest inside joke on audiences since the 1938 radio broadcast of "War of the Worlds". Billed as a comedy, heavily promoted, widely distributed, and featuring Jerry Lewis (who played three roles and directed) this was a must see for our junior high group of cut-ups. We found the experience a surreal one. A comedy film where nobody in the theater laughed including us (absolutely no laughter). We caught on quicker than the adults that this was a complete sham but were spellbound waiting for a single funny sequence that would shatter the audience silence. It never happened.

Afterward we scanned newspaper and magazine reviews for some sign that a prominent reviewer was going to spill the beans and expose the "Emperor", but there was nothing. It was like the whole industry had clammed up by mutual agreement to allow Columbia to recover a portion of their investment. I suspect that this kind of industry-wide "quid pro quo" was fairly common in those days. Word of mouth (pun intended) in our town killed attendance within a few days, although some may have attended just to observe Hollywood finally bottoming out. "The Big Month" deserves a place in cinema history because it was this bottoming out process that opened the door for innovative stuff like "Bonnie & Clyde" and "Easy Rider" in mainstream theaters.

In fairness the chase sequences might have had some amusement value except they had been done much better by Harvey Lembeck (playing Eric Von Zipper) in countless beach movies released earlier in the decade.

The only saving grace at the time for us 14-year-olds was that Jeannine Riley (Billie Jo from "Petticoat Junction") was featured in several eye-scorching outfits. Hence the extra star.

Then again, what do I know? I'm only a child.
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