As soon as the opening credits started, I knew I would love this film. Even before that, the idea of learning more about the TV communication war between the two parties seemed very much interesting.
The director had the brilliant idea to edit the movie in a vintage, 80's look which helped mixing archive clips with the actual film more easily. Also I guess his intention was to take us on a journey to that period, and I must say that it worked quite well. I truly enjoyed the time travel machine experience.
Gael Garcia is an amazing actor and I believed in his acting. So did I for the rest of the cast. Being able to enter the process of this huge advertising and political war was jubilant, as it felt like we had access to a whole secret world where no one was able to step in before.
Now the main thing I regret on this film is the lack of an actual story. As fun as following these advertising nerds can be, it is disappointing to not know more about them, especially the lead character René. Yes, he has a son and is separated, struggles with a few ego issues... but that is it. We are only given a very few insights of his personality. Nothing else happens really.
You can tell that the director did some research and heard this and that about him or her, so he's put it in the film. Then we just watch the YES and NO TV commercials one after the other, sometimes accompanied with a few images of people's reactions.
What I mean by that is that it was difficult even frustrating at times, to swing between a proper documentary and a regular movie. Finding the good balance is the main difficulty with such films.
Overall I truly liked this film because it taught me things.
The director had the brilliant idea to edit the movie in a vintage, 80's look which helped mixing archive clips with the actual film more easily. Also I guess his intention was to take us on a journey to that period, and I must say that it worked quite well. I truly enjoyed the time travel machine experience.
Gael Garcia is an amazing actor and I believed in his acting. So did I for the rest of the cast. Being able to enter the process of this huge advertising and political war was jubilant, as it felt like we had access to a whole secret world where no one was able to step in before.
Now the main thing I regret on this film is the lack of an actual story. As fun as following these advertising nerds can be, it is disappointing to not know more about them, especially the lead character René. Yes, he has a son and is separated, struggles with a few ego issues... but that is it. We are only given a very few insights of his personality. Nothing else happens really.
You can tell that the director did some research and heard this and that about him or her, so he's put it in the film. Then we just watch the YES and NO TV commercials one after the other, sometimes accompanied with a few images of people's reactions.
What I mean by that is that it was difficult even frustrating at times, to swing between a proper documentary and a regular movie. Finding the good balance is the main difficulty with such films.
Overall I truly liked this film because it taught me things.