Review of Branded

Branded (2012)
7/10
Jean-Paul Sartre, Beckett would be proud
17 October 2012
Somewhere at the far edges of the absurd, the profound can be found. This movie can be enjoyed strictly as a comedy, it can be taken seriously by a few, but most should know this film reaches further than it could ever truly grasp. Branded is flawed, fun, and perhaps best enjoyed in an extremely tired, alternative state of mind.

A few reviews and reviewers note that this film does not live up to its own advertising. There is irony there, but what does live up to advertising? Advertising is amongst the biggest waist of resources in contemporary society. Not just in terms of illusory currency, but the waist of many of todays greatest artists, thinkers, and idea makers; professionals payed to spin lies and manipulate participants of mass media consumption.

Branded may only scratch the surface of many important current problems caused by modern media, but at least its creators and performers put themselves "out there" to ask some interesting questions. May more artists ask important questions, and help move us all to a better place.
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