This movie was the most blatantly exploitative ripoff production imaginable. After spending a couple of years getting kids "into" the Transformer characters via television, they announced a big gala Transformers Movie!!!--only to then kill off all the major characters (including Optimus Prime?!) in the first few minutes of same. They never returned; no, instead we got a whole slew of new characters introduced to carry on for the rest of the film...an obvious ploy to cynically generate sales of action figures of those new characters. I took my four-year-old son to see this movie; he was a big Transformers fan and looked excitedly forward to seeing the show translated onto the Big Screen; he was reduced to tears by what the movie showed him for his (actually, my) money. Nuff said.