Besides the French national team, the other champion of the 2018 World Cup tournament is TF1, France’s leading commercial network, which scored record ratings and an 82.2% market share for Sunday’s final game.
The deciding match, which saw France beat Croatia by 4-2 and take home the champion’s trophy for the first time since 1998, drew 19.3 million viewers, according to Mediametrie. That figure rose to 22.3 million people by the end of the game. It marks the seventh-most-watched TV program ever in France and the most-watched soccer match since 2002.
TF1 had exclusive free-to-air rights to 28 games, which it acquired from beIN Sports for about $82 million, while beIN Sports has all World Cup rights for France for 2018 and 2022, according to Jean-Baptiste Sergeant, an analyst at MainFirst. It’s unknown whether TF1 will be able to recoup its investment or if it will lose millions as it did during previous tournaments. Soccer is...
The deciding match, which saw France beat Croatia by 4-2 and take home the champion’s trophy for the first time since 1998, drew 19.3 million viewers, according to Mediametrie. That figure rose to 22.3 million people by the end of the game. It marks the seventh-most-watched TV program ever in France and the most-watched soccer match since 2002.
TF1 had exclusive free-to-air rights to 28 games, which it acquired from beIN Sports for about $82 million, while beIN Sports has all World Cup rights for France for 2018 and 2022, according to Jean-Baptiste Sergeant, an analyst at MainFirst. It’s unknown whether TF1 will be able to recoup its investment or if it will lose millions as it did during previous tournaments. Soccer is...
- 7/16/2018
- by Elsa Keslassy
- Variety Film + TV
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