Astrology and numerology being applied by a self-described occultist (Petter Amundsen). He meanders from claiming to know who really wrote Shakespeare's works all the way to knowing where the Ark of the Covenant is buried (and connecting the two!). He does this by "analyzing" text from the First Folio, some old manuscripts, gravestone epitaphs, and other stuff.
For all you believers, try this: First pick any hypothesis you like (for instance: "the moon is made of green cheese", or "Elvis is alive", or "aliens built the pyramids", or anything else you fancy.
Then, come up with some words, names, short phrases and so on that would support your hypothesis. Next pick up any big book (the Bible is usually popular, but a copy of the First Folio will do as well, or maybe a Faulkner novel), and start looking for those words/names/phrases. Keep in mind that anagrams or even misspellings of the words are OK! And you can use a computer to search the text, to save time.
Get creative with drawing straight lines between words and letters (also try circles, squares, rectangles, triangles, pentagons, hexagons, etc.), converting letters to numbers in various ways, reading the text forward and backward, up and down, diagonally, or any combination thereof. Don't forget to try different letter substitutions and various foreign languages, and any number of other tortuous leaps of logic.
I guarantee that you will soon find ample evidence to support your hypothesis, and maybe you can get your own TV special too!