As her short Whiskey Fist has made its away across the festival circuit, director Gillian Wallace Horvat has penned a couple of essays for Filmmaker amplifying and riffing off of her shorts’ themes. Specifically, she takes aim at the rise of branded content masquerading as short films, critiquing filmmakers who surrender their “authenticity” by imagining that brand sponsorship isn’t affecting their art. Her SXSW-premiering Whiskey Fist, which Horvat says was provocatively submitted to a whiskey company’s branded film content contest (containing a scene in which a man is anally penetrated by a whiskey bottle, it lost, needless to say), is […]...
- 10/3/2017
- by Scott Macaulay
- Filmmaker Magazine - Blog
Gillian Horvat’s short Whiskey Fist plays tomorrow at Fantasia Fest. Here, she pens her second guest essay for Filmmaker. After asking whether brands’ lives matter, she returns to continue her critique of independent film’s complicity with brand messaging. The last time I unsubscribed from an Urban Outfitters e-newsletter I don’t even remember signing up for they told me they were sorry to see me go. A few days later I got a message from Citibank that they “missed me” because I hadn’t been doing any online banking recently. For a moment, I felt moved. I have close human friends that […]...
- 7/26/2017
- by Gillian Wallace Horvat
- Filmmaker Magazine - Blog
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