The video was produced with support from the Russian S7 Airlines.
Band member Damian Kulash had the idea of doing a zero gravity video for some time, and was excited when commercial space travel efforts were started around 2007 with SpaceX and Virgin Galactic.
The band released a video for the song on February 11, 2016 that featured the members in a zero gravity environment created via flight in a reduced gravity aircraft.
In planning the video, they wanted to maintain the appearance of a single take, but also wanted to make sure they did not just use zero gravity for random antics, but for something choreographed.
The shooting took a toll on the band and crew, with Damian Kulash passing out during one of the shoots.