The film had no trailer or teaser prior to its release.
Premam became the second highest grosser of Malayalam film industry after Mohanlal's Drishyam in 2015.
It was undisclosed before the release that the film has three heroines. It was publicized as a single love story. The names of the other leading ladies were kept a secret.
The name of the cafe owned by George (Nivin Pauly) is Cafe Agape. Agape in Greek means Love and was the first project title name. The Greek words for classes of love are: Eros (sensual passion); Philia (deep friendship); Ludus (playful love); Agape (love for everyone); Pragma, (longstanding love) and Philautia (love of the self).
The first look poster was released
on February 11, 2015. The poster
had the title written in the shape
of a butterfly, along with a caption
in Malayalam which means "The
second film in the history of world
cinema with nothing fresh."