Denim Defeats Communism
- Episode aired Jan 27, 2015
- TV-PG
- 23m
Dry goods store owner Levi Strauss agrees to finance tailor Jacob Davis' design for overalls with copper rivets. The rivets help make Davis work clothes resistant to tears in the canvas fabr... Read allDry goods store owner Levi Strauss agrees to finance tailor Jacob Davis' design for overalls with copper rivets. The rivets help make Davis work clothes resistant to tears in the canvas fabric. Strauss patents the design, later switches the material from canvas to denim, and crea... Read allDry goods store owner Levi Strauss agrees to finance tailor Jacob Davis' design for overalls with copper rivets. The rivets help make Davis work clothes resistant to tears in the canvas fabric. Strauss patents the design, later switches the material from canvas to denim, and creates Levi's blue jeans, which over time becomes the worldwide symbol of youth and rebellion... Read all