Tue, Apr 18, 2023
Josh talks about his agency's theme: "the humble hustle" and how important it is to take care of clients. He also describes the loss of control that has happened to Search Engine Marketing over the years and how his team has learned to become stewards of Artificial Intelligence to best serve their clients.
Tue, Apr 18, 2023
David Goode, a digital marketing professional with 28 years of experience, talks about his work in media, specifically focusing on digital and marketing strategy, lead generation, customer journeys, analytics, social media strategy, website user experience, and SEO strategy. He emphasizes the importance of creating custom strategies for each business, based on understanding the target audience and finding a solution that will drive results. Goode also discusses competitive conquesting, which involves using digital marketing campaigns to target competitor locations and steal market share. Lastly, he mentions the challenges of data attribution in marketing and the need for adapting to changes in privacy regulation and tracking methods.
Thu, Jul 6, 2023
In this interview, Tyler Horsley talks about helping clients create a unique identity for their advertising campaigns. He emphasizes the importance of differentiating oneself from competitors by going beyond secondary qualifiers like ratings and years in business. Instead, Horsley encourages clients to delve into the core DNA of their company, uncovering their true differentiators and the passion behind their founders. Once these benchmarks are established, he helps them craft a clear and concise message that communicates value and drives action. Horsley also discusses the importance of targeted advertising, creating hyper-controlled environments, and utilizing platforms like SEO, direct-to-consumer advertising, paid ads, and OTT (over the top streaming television).
Mon, Jul 10, 2023
In this Simpli.fi TV interview, "The Podcast Attorney(TM)" Gordon Firemark discusses the intersection of media law and advertising. Firemark explains that media and entertainment law are closely tied to advertising and intellectual property, including deals, contracts, compliance with regulations, and privacy concerns. McBee highlights the relevance of artificial intelligence (AI) in advertising and its legal implications. Firemark emphasizes the need to consider intellectual property issues when using AI-generated content, as it may incorporate copyrighted material without proper consent. He also raises concerns about the ownership of AI-generated work and the potential lack of recourse for agencies if their creations are used without permission. Firemark predicts a surge in legal battles surrounding AI, including questions about the extent of AI's protection under copyright law, biases in AI technology, labor disputes, and consumer protection concerns.
Thu, Jul 13, 2023
Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing individuals to easily start their own shows and reach a wide audience. He emphasizes that businesses can benefit from corporate podcasts to educate and engage their target market, citing research showing podcast listeners' affinity for business-oriented content. Matthews also recommends other multi-media strategies, such as Roku television, YouTube, e-books, audiobooks, newsletters, print media, and corporate documentaries, to effectively reach different segments of the audience.
Mon, Jul 17, 2023
In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges. Shifting the focus to agencies working with D2C brands, Sandy advocates for a strategic approach that analyzes the business before jumping into specific platforms. She then unveils the potential of Pinterest as a visual search engine, explaining how product-based and even service-based businesses can leverage it effectively.
Thu, Jul 20, 2023
Mark Savant is an advocate for the impact of podcasting on branding. He emphasizes the significance of establishing an online presence in today's digital landscape, where podcasting serves as a powerful tool for businesses and brands to differentiate themselves. He speaks to the value of consistent content creation, ranging from short clips to longer conversations, and how podcasting helps brands stay relevant and engage with their audience. Mark also shares insights on emerging trends, the importance of networking, and how podcasts can generate new leads and sales. Additionally, he highlights the importance of challenging commonly held beliefs and creating moments of tension to captivate listeners. For those new to podcasting, Mark suggests seeking assistance or guidance from experienced professionals while emphasizing the simplicity of starting a podcast with the right systems in place.
Mon, Jul 24, 2023
In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual deals and over a thousand private marketplace deals across various verticals, driving performance and efficiency for brands and media agencies. Overall, the interview showcases the power of data curation to revolutionize AdTech, shaping more effective and privacy-conscious marketing strategies.
Tue, Jul 25, 2023
Natalie Guzman shares her inspiring story of building a successful business while working from home with two young children. She discusses how becoming a virtual assistant allowed her to have flexibility, choose her clients, and create her own schedule. Natalie emphasizes the importance of routines and establishing clear communication channels both within her business and with her family. She offers insights into training virtual assistants effectively through detailed standard operating procedures (SOPs), combined with video and audio recordings to cater to different learning styles. Natalie also highlights the capabilities of her virtual assistant agency in supporting marketing agencies worldwide and addresses common concerns and misconceptions about working with virtual assistants.
Thu, Jul 27, 2023
Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for successful AI-driven campaigns. Boutique agencies are praised for their passion and client dedication.
Tue, Aug 1, 2023
In this episode of Simpli.fi TV, David and Joey discuss the world of programmatic advertising and CTV. They dive into the dos and don'ts of working with advertisers using these strategies, emphasizing the importance of not assuming expertise and the critical role of creative artwork. Joey shares success stories of clients who have achieved remarkable results through programmatic advertising, showcasing increased landing page submissions and e-commerce rates. He also discusses the mistakes to avoid and highlights the significance of blending programmatic with other tactics like SEO, paid search, and social media.
Thu, Aug 3, 2023
Ross McDaniel, a seasoned expert in the home services industry, talks about the highly effective Local Growth Formula. Ross explains how this formula, consisting of four key ingredients, can be applied not only to the home services industry but also to any local business and national brands with a local presence. The formula emphasizes the importance of visibility, competency, social proof, and referrals in driving local business growth. Ross highlights the significance of personal touch, consumer behavior, and lead quality in the formula's implementation. He shares valuable insights on how agencies can add value by improving business operations and offering measurable results.
Thu, Aug 3, 2023
Tony Guarnaccia discusses the growing popularity of podcasts and their potential for brand marketing. He explains how podcasting has gained momentum, and how it presents an opportunity for brands to differentiate themselves in an oversaturated and fragmented marketing landscape. He emphasizes the importance of content creation and leveraging podcasts to build influence. Tony highlights successful brand podcasting examples like HubSpot, which has built a network of podcasts to demonstrate thought leadership and engage their target audience. He share's his "4 P's" formula for success and suggests that agencies can start by helping executives become guests on relevant podcasts, which can then lead to launching their own branded shows. He introduces his upcoming book series that provides insights for both podcast hosts and guests, offering strategies for maximizing the impact and revenue potential of podcasting.
Thu, Aug 10, 2023
Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation covers tips for optimizing LinkedIn profiles, the importance of keyword usage, the role of paid media on LinkedIn, and common mistakes brands and individuals make on the platform. The interview concludes with advice for brands to enhance their LinkedIn presence.
Tue, Aug 15, 2023
In this episode of Simpli.fi TV, David McBee interviews DJ Virtue, an expert in native programmatic advertising. DJ provides insights into the world of native advertising, its unique format, and its ability to seamlessly blend with the content on websites. He explains how native ads offer a better consumer experience by avoiding intrusive interruptions and allowing users to choose engagement. DJ also discusses emerging trends in native advertising, such as contextual targeting and privacy-first measures. He emphasizes the importance of aligning creative messaging with the destination and adopting a full-funnel strategy for optimal results.
Thu, Aug 17, 2023
Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that organizations must have an internal desire for change to reframe their messages successfully. The conversation highlights the importance of a compelling mission in both non-profit and for-profit organizations.
Tue, Aug 22, 2023
David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across various platforms, including websites, social media, blogs, display ads, and streaming television commercials. Jonny also shares practical examples and tips for implementing the framework effectively, making it a valuable tool for marketers in any industry.
Thu, Aug 24, 2023
David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.
Tue, Aug 29, 2023
In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For nonprofits seeking to enhance their digital presence and achieve their missions more effectively, this interview offers valuable guidance and expert advice.
Thu, Aug 31, 2023
Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business objectives, optimizing audience strategy, media mix, investment, and measurement strategies. Discover the significance of holistic measurement plans in today's fragmented media ecosystem and how cross-channel collaboration leads to success.
Tue, Sep 5, 2023
In this insightful interview, Jennie Wright, a list building and marketing expert, introduces The List Injection Method(TM), a powerful strategy for growing email lists through authentic collaborations and events. The List Injection Method(TM) focuses on utilizing OPA (Other People's Audiences) to create engaging online events like summits, challenges, and live series. By leveraging the exposure of guest speakers and partners, businesses can attract hundreds or even thousands of niche subscribers without heavy ad spending. Jennie emphasizes the importance of consistent list-building efforts and shares how AI technology is revolutionizing marketing tasks, from content creation to copywriting, empowering businesses to enhance their outreach and impact. Coaches, course creators, consultants, and professionals can benefit greatly from implementing these strategies for robust list growth.