In the captivating documentary, The YouTube Effect, acclaimed director Alex Winter delves into the enigmatic realm of YouTube and its parent company, Google. Having premiered at the prestigious Tribeca Festival in June 2022, the film offers an insightful and timely exploration of the influential platform. In my conversation with Alex Winter, we delve into his directorial vision and what attracts him to tech-related projects, focusing specifically on his latest venture, The YouTube Effect. Join us as we unravel the secrets and impact of this digital phenomenon.