McDonald’s is celebrating a new anime collaboration by launching a Los Angeles exclusive: WcDonald’s, a version of McDonald’s that’s commonly featured in many popular anime shows.
The knock-off first appeared in the 1981 manga and anime franchise Cat’s Eyes. The Los Angeles version is a prelude to a similar rollout in 30 markets worldwide. Aside from the name, the difference in the anime stores will be the availability of a special sauce, manga-inspired packaging, episodic anime shorts, and manga .
This isn’t the first such McDonald’s stunt. Earlier, they did a Snoop Dogg version of the stores in a limited promotion.
“Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years,” McDonald’s said in the announcement. The Japanese manga artist and illustrator Acky Bright was enlisted to design custom WcDonald’s packaging for this collaboration.
The knock-off first appeared in the 1981 manga and anime franchise Cat’s Eyes. The Los Angeles version is a prelude to a similar rollout in 30 markets worldwide. Aside from the name, the difference in the anime stores will be the availability of a special sauce, manga-inspired packaging, episodic anime shorts, and manga .
This isn’t the first such McDonald’s stunt. Earlier, they did a Snoop Dogg version of the stores in a limited promotion.
“Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years,” McDonald’s said in the announcement. The Japanese manga artist and illustrator Acky Bright was enlisted to design custom WcDonald’s packaging for this collaboration.
- 2/24/2024
- by Bruce Haring
- Deadline Film + TV
Unveiling a raft of international shows at Mipcom, Newen Connect’s managing director Rodolphe Buet said the distribution arm of the TF1-owned company is seeing its business model go through “drastic changes” as it now plays a more central role in financing content.
In the next two years, Buet said roughly 70% of Newen Connect’s revenues will stem from content it pre-finances and/or co-produces, rather than licensing deals.
“We use to be gap deficit-ers, bringing minimum guarantees against rights for international. We’re now at the center of the equation, co-producing or co-financing to speed up the process of production,” said Buet, citing collaborations with in-house and third-party producers, alongside ongoing partnerships with TF1, Sweden’s TV4 and CMore, Germany’s Zdf and Amazon, among others.
Buet says partners have become “extremely conservative” in recent years and are on the lookout for existing IPs to limit risk. New players,...
In the next two years, Buet said roughly 70% of Newen Connect’s revenues will stem from content it pre-finances and/or co-produces, rather than licensing deals.
“We use to be gap deficit-ers, bringing minimum guarantees against rights for international. We’re now at the center of the equation, co-producing or co-financing to speed up the process of production,” said Buet, citing collaborations with in-house and third-party producers, alongside ongoing partnerships with TF1, Sweden’s TV4 and CMore, Germany’s Zdf and Amazon, among others.
Buet says partners have become “extremely conservative” in recent years and are on the lookout for existing IPs to limit risk. New players,...
- 10/18/2023
- by Elsa Keslassy
- Variety Film + TV
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