As broadcasters look for new ways to engage audiences, mobile apps and digital content are becoming increasingly important
Creating compelling online games and digital apps for factual TV programmes is a different, and sometimes tougher, ball game than it is to create apps for a big entertainment programme such as Britain's Got Talent on ITV or Million Pound Drop on Channel 4.
When you are talking about providing more in-depth information to a history or factual show, adding a "digital dimension" can be relatively straightforward but, creating a game or some kind of interactive application can be more difficult to get right. The audiences for these kinds of factual programmes can also be quite a bit smaller than entertainment shows as well, which limits the investment scope.
But there are clear signs, with shows such as Pawn Stars on the History channel and Food Hospital on Channel 4, that app...
Creating compelling online games and digital apps for factual TV programmes is a different, and sometimes tougher, ball game than it is to create apps for a big entertainment programme such as Britain's Got Talent on ITV or Million Pound Drop on Channel 4.
When you are talking about providing more in-depth information to a history or factual show, adding a "digital dimension" can be relatively straightforward but, creating a game or some kind of interactive application can be more difficult to get right. The audiences for these kinds of factual programmes can also be quite a bit smaller than entertainment shows as well, which limits the investment scope.
But there are clear signs, with shows such as Pawn Stars on the History channel and Food Hospital on Channel 4, that app...
- 6/11/2012
- by Kate Bulkley
- The Guardian - Film News
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