At Mumbrella360 Vice Australia presented Brand Rolled, a night of the best brand-funded content on the web from around the world. Vice Australia director Michael Slonim argues going from ads to content is a difficult yet rewarding change, and offers a selection of the night’s curation.
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
That familiar screen of fuzz and “ehhhhhh” sound precedes so many of the shows that young people call their favourite, no matter what screen or legal context they watch them in.
The network’s “It’s not TV, it’s HBO” positioning...
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
That familiar screen of fuzz and “ehhhhhh” sound precedes so many of the shows that young people call their favourite, no matter what screen or legal context they watch them in.
The network’s “It’s not TV, it’s HBO” positioning...
- 6/19/2012
- by Colin Delaney
- Encore Magazine
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