Africa is one of the fastest growing continents on the planet so it’s no wonder that global streamers have viewed the vast territory as the last frontier of growth in recent years. A young population coupled with a growing middle class and increasing internet connectivity (albeit the latter very slowly) has seen companies like Netflix, Amazon Prime Video and Canal+ battle it out with more established local players such as MultiChoice’s SVoD platform Showmax.
According to a report from Digital TV Research, Africa is expected to reach 18 million SVoD subscriptions by 2029, up from 8 million in 2023, bucking the U.S. trend. These are encouraging figures for global players who are already well established in Western and European countries.
While there are of course challenges (more on that later), what has become clear is that in order to harness even a portion of Africa’s 1.2 billion population, you have to...
According to a report from Digital TV Research, Africa is expected to reach 18 million SVoD subscriptions by 2029, up from 8 million in 2023, bucking the U.S. trend. These are encouraging figures for global players who are already well established in Western and European countries.
While there are of course challenges (more on that later), what has become clear is that in order to harness even a portion of Africa’s 1.2 billion population, you have to...
- 10/17/2023
- by Diana Lodderhose
- Deadline Film + TV
After a record-breaking first season, “The Real Housewives of Lagos” is returning for Season 2.
Season 1 of the reality TV series saw the first episode break the first-day streaming record on Showmax Nigeria and become the only African title to crack the top 10 most-watched shows on the streaming service in 2022 across Nigeria, Ghana, Kenya and South Africa. It won best costume designer prize at the 2023 Africa Magic Viewers’ Choice Awards.
In Season 2, fashion entrepreneur Tania Omotayo and former model and socialite Faith Morey join the original cast, which includes popular Nollywood actor Iyabo Ojo; celebrity designer and stylist Toyin Lawani Adebayo; and socialites and business women Chioma Ikokwu, Laura Ikeji-Kanu and Mariam Timmer.
“The Real Housewives of Lagos” follows the lives of some of Lagos’ most affluent and influential women, showcasing their extravagant lifestyle while navigating the intricacies of their high-society circles. Season 2 will also delve deeper into the lives of the housewives,...
Season 1 of the reality TV series saw the first episode break the first-day streaming record on Showmax Nigeria and become the only African title to crack the top 10 most-watched shows on the streaming service in 2022 across Nigeria, Ghana, Kenya and South Africa. It won best costume designer prize at the 2023 Africa Magic Viewers’ Choice Awards.
In Season 2, fashion entrepreneur Tania Omotayo and former model and socialite Faith Morey join the original cast, which includes popular Nollywood actor Iyabo Ojo; celebrity designer and stylist Toyin Lawani Adebayo; and socialites and business women Chioma Ikokwu, Laura Ikeji-Kanu and Mariam Timmer.
“The Real Housewives of Lagos” follows the lives of some of Lagos’ most affluent and influential women, showcasing their extravagant lifestyle while navigating the intricacies of their high-society circles. Season 2 will also delve deeper into the lives of the housewives,...
- 9/8/2023
- by Naman Ramachandran
- Variety Film + TV
When Netflix dropped its first African Original, “Queen Sono,” in 2020, it was widely heralded as a gamechanger for African filmmakers expecting a wave of investment from global streaming giants in their cash-strapped creative industries.
While that prediction has largely panned out, with the Los Gatos-based streamer and Amazon Prime Video in particular inking top African talents to output deals, perhaps the bigger shift has been in how local and regional SVODs are shaking up the African market.
That trend was on display in Johannesburg on Wednesday, where reps from several leading streaming services took the stage during the Jbx Content Market, a newly launched industry conclave running parallel to the Joburg Film Festival.
“The global players have global reach, they’ve got global muscle. However, I do think that they can’t regionalize as quickly as we can, and that becomes our unique [advantage] in terms of our content offering,” said Lala Tuku,...
While that prediction has largely panned out, with the Los Gatos-based streamer and Amazon Prime Video in particular inking top African talents to output deals, perhaps the bigger shift has been in how local and regional SVODs are shaking up the African market.
That trend was on display in Johannesburg on Wednesday, where reps from several leading streaming services took the stage during the Jbx Content Market, a newly launched industry conclave running parallel to the Joburg Film Festival.
“The global players have global reach, they’ve got global muscle. However, I do think that they can’t regionalize as quickly as we can, and that becomes our unique [advantage] in terms of our content offering,” said Lala Tuku,...
- 2/2/2023
- by Christopher Vourlias
- Variety Film + TV
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