Lego Masters host Will Arnett kicked off the 2024 Fox Upfront by introducing most of the celebrity players for the new season, including Jon Hamm, Olivia Culpo, Tom Brady and of course Rob Lowe, who he introduced as coming straight from St. Elmo’s Fire.
What else happened at the presentation in the Hammerstein Ballroom in New York City? Read on.
Michael Strahan and Gordon Ramsay kicked off the show in the theater-in-the-sound setting, and it took all of 20 seconds before Ramsay dropped his first f-bomb. The duo riffed about their pairing as hosts and Ramsay cussed some more before they brought out Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships. “The Fox portfolio is designed to drive maximum impact for your brand,” he said in a statement that absolutely no one has ever heard before at a NY upfront.
What else happened at the presentation in the Hammerstein Ballroom in New York City? Read on.
Michael Strahan and Gordon Ramsay kicked off the show in the theater-in-the-sound setting, and it took all of 20 seconds before Ramsay dropped his first f-bomb. The duo riffed about their pairing as hosts and Ramsay cussed some more before they brought out Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships. “The Fox portfolio is designed to drive maximum impact for your brand,” he said in a statement that absolutely no one has ever heard before at a NY upfront.
- 5/13/2024
- by Lynette Rice
- Deadline Film + TV
The 2024 Fox upfront presentation featured an appearance by Jamie Foxx in one of his first public appearances since his health crisis last year.
Foxx took to the stage and did his best to crack up the crowd of advertisers, a tall order considering the bar had yet to open. He gave it his all though, showcasing his trademark wit and charisma, reminding the attendees “You got free alcohol after this. Let’s get f—ed up!”
The host of the Fox competition series “Beat Shazam,” Foxx not only took the chance to plug his own series but also Fox shows like “The Masked Singer,” “Animal Control,” and the MLB’s upcoming Negro Leagues tribute game at Rickwood Field in Birmingham, Alabama, for Fox Sports. Failing to get a satisfactory reaction from the crowd for that last programming note, Foxx asked the crowd, “Y’all won’t clap for the Negroes?...
Foxx took to the stage and did his best to crack up the crowd of advertisers, a tall order considering the bar had yet to open. He gave it his all though, showcasing his trademark wit and charisma, reminding the attendees “You got free alcohol after this. Let’s get f—ed up!”
The host of the Fox competition series “Beat Shazam,” Foxx not only took the chance to plug his own series but also Fox shows like “The Masked Singer,” “Animal Control,” and the MLB’s upcoming Negro Leagues tribute game at Rickwood Field in Birmingham, Alabama, for Fox Sports. Failing to get a satisfactory reaction from the crowd for that last programming note, Foxx asked the crowd, “Y’all won’t clap for the Negroes?...
- 5/13/2024
- by Joe Otterson
- Variety Film + TV
In a time of reboots, remakes and sequels, Wattpad Webtoon is aiming to bring more original stories to Hollywood and counter that franchise bloat. As Wattpad Webtoon Studios president Aron Levitz tells Variety, the goal is to show production banners and media platforms that loyal webcomic and series fans will tune in to their TV adaptations of those titles. And so far, it’s working.
The Webtoon-adapted K-drama “Sweet Home” and Wattpad-originated young adult film series “The Kissing Booth,” both on Netflix, has given the company an early boost in making Hollywood inroads. And now, the recent hire of former Fox Entertainment and AMC Entertainment president David Madden as head of global entertainment is another example of the company’s move to further ramp up its entertainment industry presence.
“We’re better and stronger with two massive IP libraries, united with tons of stories and over 166 million people around the world coming to create,...
The Webtoon-adapted K-drama “Sweet Home” and Wattpad-originated young adult film series “The Kissing Booth,” both on Netflix, has given the company an early boost in making Hollywood inroads. And now, the recent hire of former Fox Entertainment and AMC Entertainment president David Madden as head of global entertainment is another example of the company’s move to further ramp up its entertainment industry presence.
“We’re better and stronger with two massive IP libraries, united with tons of stories and over 166 million people around the world coming to create,...
- 8/1/2022
- by Mónica Marie Zorrilla
- Variety Film + TV
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