The story is original, especially on a topic that is so overused and abused nowadays. What I loved about the story is that it was more than a film that your imagination can get lost in. It was a film with a deeper message, and a higher meaning.
A good narrative story will suspend disbelief and engage the imagination in the viewer. This is fantastic because the imagination has no boundaries/limits, and if your imagination is engaged, you can unlock potential and creativity. I think "Followed" accomplished exactly that...If you think about it, imagination is what allows humankind to move forward. Greatness in a person generally starts from an idea for something better-you can't do that if you don't have an imagination.
And of course the camera-work, editing, titles, music, acting, and costume designing was phenomenal!! The story was clear, powerful, and imaginative. If you can get the chance to watch this 20 min film, I guarantee you you will be able to take something good from it as well as have your cliché pre-conceptions about Zombie films erased. These are the kind of original stories that need to be told in Hollywood.