- Fry and Bender compete to see who can get the most fans on their Twitter-like application on their new eyePhones, not knowing that it's actually part of Mom's evil conspiracy to unleash a new virus on people's brains.
- A strangely prophetic episode commenting on the rise of social networking. Dear, old Mom is still up to her megalomaniacal plottings. This time, she's concocted a grand scheme to control consumers with a fancy new gadget: the EyePhone. Facebook, YouTube, Twitter... they're all present, accounted for and poked fun at as a story involving a "who can get the most followers" contest between Fry and Bender emerges.—Anonymous
- Mayor Poopenmeyer opens the 83rd or 84th annual E-waste recycling festival by throwing out the ceremonial first dump. Professor Farnsworth discards dangerously unstable Doomsday Devices, stating he'd rest easier not knowing where they were. Zoidberg, Amy, Fry, and Leela throw out a Japanese toilet because it knows too much. Bender, trying to get rid of some "evidence", finds Flexo in one of the dumpsters - apparently the bending units are outdated, radioactive and cause erectile dysfunction. When a reporter asks Mayor Poopenmeyer whether E-waste was dangerous, he replies "Not at all, Scoop. Not after it's hurled off to the Third World by an expendable team of minimum-wage nobodies" - the Planet Express Crew of course.
Upon arriving on the Third World of the Antares System, a blue alien informs the crew that their "old clunker" will be dismantled shortly. When Leela clarifies that they have come to deliver E-waste, not the ship, the Planet Express Ship and Bender are already stripped of their exterior. The waste is unloaded with a hover-dumpster and "processed" with gas and a match. The blue alien explains the process of burning the E-waste down to the usable metals, "safely" releasing the toxins into the air and the drinking water.
Back at the Planet Express Building, Leela summarizes that she later learned some positive aspects of recycling, too, but an even better behavior is to not produce as much E-waste in the first place. She retrieves her outdated cellphone from a trashcan, only to throw it away again after watching a commercial for the new eyePhone. The entire crew agrees to buy eyePhones online and ditch their old phones. Outside, Fry learns that by "online" Leela actually meant standing in line for the store, which is on the other side of the city.
After the crew purchases their eyePhones they all start using them excessively and it is revealed that Mom designed the eyePhone and Twitcher to collect personal information for marketing purposes, updating old fashioned methods of gathering information such as Spybots and the Infosquito. Fry becomes jealous of Bender who has many more followers on Twitcher. They agree to put a wager on who would have a million followers first. Fry says that he will not stoop to the sleazy level of Bender's posts. After falling far behind and fearing the fact that he will have to dive into a pool of goat vomit, Fry decides to leak a video of Leela lancing a singing boil on her butt, called Susan. This post allows Fry to receive many followers and Bender and Fry both reach 1 million followers at the same time.
Soon after the video is released, Leela becomes depressed, due to everyone looking at her embarrassing butt boil, including when she leaves Elzar's restaurant, where the breeze from a subway grate blows her skirt up to her behind and she is then swarmed with paparazzi anxious to get photos of Susan.
Mom uses Twitcher to release a computer virus - affecting the human brain - upon the between one and two million followers of Bender and Fry, turning them into mindless zombies craving the new eyePhone 2.0.
Fry feels horrible about leaking the video of Leela and decides to dive into the pool of goat vomit even though he didn't have to. Leela tells Fry that she is glad he released the video because now she doesn't have to hide Susan.
Meanwhile, around them, swarms of people walk zombie-like towards the Mom Store, where they are going to be the first to purchase the new eyePhone 2.0. Mom stares at them as the episode ends.
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