The daughter's birthday presents include a doll and a kite. The doll looks like the twins in The Shining, and the kite is made from material the same as The Shining's famous carpet.
In episode 2 of this series, Mr King, there is a Wise Owl poster on the door of the schoolroom.
The episode has several references to Stephen King films. The customer's story that his daughter is not ready to learn about the dead rabbit is similar to in Pet Sematary. The balloon rising in the mirror is just like in It. The two girls in the cartoon birthday party are just like in The Shining.
The Wise Owl cartoons bear some resemblance to a series of public information films in the 1970s called Charley Says. These included one cartoon on stranger danger and one on matches.