According to Dubai Lynx, the advertising agency's explanation of their 'Say it like Bond' campaign was as follows: ''The movie 'Skyfall' featured James Bond using the Sony Xperia Ion. Our brief: Generate excitement. We combined a London phone box, 4000 meters of cabling, a 2012 Aston Martin DBS, six computers, Arduino technology and a voice analytics engine, which was built into an app on the phone. Participant(s) had to say 'The name is Bond, James Bond' and if their impression matched Daniel Craig's to 95% or more, it wirelessly unlocked the doors and started the engine of the Aston Martin. Results: In ten days, 5217 participants. 43 superb Bond impersonators. 60% increase in footfall. 30% increase in sales.''