- Alan Hawk: People love percentages. Love 'em. Love 'em! Can't get enough of 'em.
- Brian: And specifically 110%? You throw that around a lot?
- Alan Hawk: 110. 'Cause 150, people are like: 'Bull fucking shit, 150.' They don't believe it. They don't buy it.
- Brian: I would think anything over 100%, people would be skeptical.
- Alan Hawk: No. See, 90%, they're like: 'Hmm.' 100%, they're like: 'Ah?' And then 110%, they're like: 'Mm-hmm.