Creative consultant Daniel Kleinman said: "It's always an honor to be involved with Bond, so collaborating with William Bartlett on this campaign was a pleasure. As with all Bond related content, the imagery is iconic and aims to take the viewer into the Bond mindset. Each frame has to feel familiar enough that the audience automatically feels like they're in that world, whilst remaining relevant to the fragrance."
One of a pair of 2017 television commercials for 007 fragrances. One is for 007 for Men and the other is for 007 for Women.
According to visual effects house Framestore: "Briefed by EON Productions to combine the classic elements of Bond with the featured scents, [director] William [Bartlett] took the reins on the direction of the spots in their entirety, turning out two 60" ads for use across television, digital and print formats in Europe."
Director William Bartlett said: "As a life-long Bond fan, there is no greater thrill than working on this project. Having worked as VFX Supervisor, alongside Danny, on the Bond title sequences, it was an honor to direct this campaign for 007 Fragrances."