Director Daniel Kleinman said of this James Bond themed television commercial: "The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop."
Actress Naomie Harris said of this James Bond themed television commercial: "London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it's an action-packed mini movie in itself."
Ahead of the release of the highly anticipated James Bond motion picture 'Spectre' (2015), Sony unveiled its 'Made for Bond' advertising campaign which starred Naomie Harris as Moneypenny in a James Bond themed television commercial.
Kazuo Hirai, the CEO and President of Sony Corporation at the time, said of this James Bond themed television commercial: "Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets. Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they're easy to use, pocketable and award-winning products for day-to-day and secret agent use alike."
Sony products featured in this this James Bond themed television commercial included the Xperia Z5 smartphone and the RX100 IV Cybershot camera.