VISA International's country manager for Thailand and Indochina at the time, Mr. Somboon Krobteeranon, said: "The new regional ad launch is part of Visa Thailand's 2003 marketing strategies, which aims to strengthen its brand position as Thailand's and the world's leading payment brand. In Thailand, Visa leads the credit card market with around 75% share by card number and around 80% share by card sales volume*."