Own the rights?
By Stephen Farber
In the past year, movies aimed primarily at women -- including "Sex and the City," "He's Just Not That Into You" and "The Proposal" -- have scored at the boxoffice, demonstrating the potency of an underserved audience as well as the value of counterprogramming. The latest chick flick, "The Ugly Truth," may not scale the boxoffice heights achieved by some of these films. But with clever appeal to the guys as well as the girls, it seems likely to become a medium-size hit for Columbia.
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