Production has started in the factory but the first batch of seaside rock has to be ditched as there is a spelling error. Neville looks for a way to increase sales and decides to have a cross-channel swim to publicise the company. He organises a training session down at the sea. However, it turns out none of the staff, including Neville, can swim. The stakes escalate when a government minister organises nationwide publicity for the event.
—jem