Celebrity guest Gloria DeHaven had recently returned from a trip to Las Vegas and mentions that there were still no television stations in Las Vegas (as of August, 1953).
Moderator Robert Q. Lewis finds a folded white chef's hat on his desk before the first contestant comes out and says that Swanson knows that he likes to barbecue - a segue into a live commercial for Swanson barbecued chicken.
The contestants were: Miss Marilyn MONROE (same name as the actress), Mr. Michael ANGELO (same name as the Italian Renaissance painter/sculptor Michaelangelo) and Mrs. A. HAREM. In the celebrity ''I'd Like to Be'' segment, actress Gloria DeHAVEN wished she was the biblical Eve.
The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''