Leading video game company Electronic Arts appears to have led the way again when it halved the price of some titles and slashed the price on many others. Industry analysts have documented the cyclical nature of the video game industry, which guarantees that new consoles are introduced into the market at a higher price point every five or so years and results in a reduction in existing hardware and software prices. Now that Microsoft launched its $400 Xbox 360 and Sony's PlayStation 3 is on the horizon, EA reduced the price of 48 current-generation games from $20 to $10. Arcadia Research video game analyst John Taylor is one of many who predict that other publishers will follow suit. Madden NFL 06, the top-selling game of 2005, dropped from $50 to $30. Such games as "Harry Potter and the Goblet of Fire," FIFA 06, NASCAR 06 and NBA Live 06 also now retail for $30 after the $10 cut. Need for Speed: Most Wanted dropped from $50 to $40, while "Medal of Honor: European Assault" fell from $40 to $20. The move follows a limited list of price reductions EA introduced in November.
- 1/22/2006
- The Hollywood Reporter - Movie News
VANCOUVER -- A savvy government game plan has resulted in a jackpot for Vancouver, British Columbia, as a lucrative drive into the $25 billion global video game market looks set to expand even more aggressively this year. A number of factors -- including government tax incentives, an attractive climate and a steady stream of college-educated programrs and artists -- has turned the city into a video game hotspot. There are more than 20 video game development studios and over 140 new media and support service companies spread throughout the British Columbia area, making it one of the largest hotbeds for interactive entertainment in the world. The world's largest independent video game publisher, Electronic Arts, has a huge campus that's home to 1,600 employees in Burnaby, where 11 top franchises, including FIFA 06, Need for Speed: Hot Pursuit, NBA Live 06, SSX on Tour and NHL 06, are made.
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