Peter Kay changed the voice of his Character Max for this show. In
"Phoenix Nights" (2001) the character spoke with a much deeper voice. Kay found trying to do this voice for an increased length of time required due to the greater amount of dialogue as the shows star put tremendous strain on his voice, which he then kept losing. He decided to make Max's voice higher than that in Phoenix Nights and decided not to alter his own Bolton accent to protect his voice. At times Max speaks in almost the exact tone of Peter Kay's normal voice, due to how close it now is to his natural voice.
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