Papa, mamma and their daughter, all went down to swim, but in this case daughter did go near the water without even hanging her clothes on a hickory limb, and in addition went in with a gink by the name of Hank. Worse yet, Hank had a wife, but she didn't get lonesome, as daughter's parent got acquainted with her and sat under an umbrella on the beach. But daughter had a sweetheart, and mamma had leisure, and so they became acquainted. Everything was going nicely, but when six people all go swimming on the same beach, someone is going to see someone else. Unluckily, however, no one realized the meeting was going to be so soon and was going to be so unpleasant. As is well known, the facilities for hiding on beaches are very few and far between, and everyone stood out bold and unhidden in the bright sunlight. Everyone lost out except the bathhouse man, who collected in full for his bathing suits and umbrellas.
—Moving Picture World synopsis