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Movies To Face Tough Competition From Sports
28 June 2007
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Two major international sports events next year, the 2008 Summer Olympics in Beijing and the Union of European Football Associations' soccer championships, are figuring in distributors' scheduling for next year and may upset the current trend to open many films overseas on the same day that they open in North America, Daily Variety observed today (Thursday). In a report from Amsterdam, where European exhibitors are meeting for their annual Cinema Expo, the trade publication noted that Warner Bros. had decided against releasing Get Smart, starring Steve Carell and Anne Hathaway, in Europe on June 20, the day it is scheduled to be released in the U.S. "That falls right in the middle of the [EUFA championships], so we wouldn't want to go day and date on that movie," Warner Bros. international distribution president Veronika Kwan-Rubinek told the trade publication.
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