Models Inc. (1952) Poster

(1952)

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6/10
From models to murder
wilvram24 November 2015
Coleen Gray's gold-digging Rusty starts out by blackmailing her married lover, then sees opportunities in a model agency that's rehearsing in the same building. She's soon making a play for the boss, who falls for her, and everything seems fine until her old crooked partner Lennie, out on parole shows up. "We're a couple of first class heels who are made for each other". He decides to exploit the models by opening a photographic studio. It's not going to end happily.

The alternative title 'That Kind of Girl' is more accurate, as the narrative focuses on Rusty and Lennie, rather than being another expose of model agencies; the one here is entirely above board until his involvement. A routine and predictable story and the cheap production values prevent this from hitting the heights, but there's some snappy hard-boiled dialogue and the director works up some tension toward the end, with the final shoot-out well done. Howard Duff gives a convincing performance as the vicious Lennie, and Coleen Gray is effective as a woman who is not as smart as she thinks she is.
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6/10
Not a bad flick
Panamint23 November 2015
With a 1940's type plot updated to the 1950's, "Models, Inc." moves along briskly in a neat, well-executed manner. This film is what it is, and doesn't pretend to be an a-level classic but that's OK.

A pseudo expose of the modeling business, it begins with a cheap gold-digger (Gray) who tries to go big time with a business owner (mature John Howard doing fine work as a square who should know better). Marjorie Reynolds gives a smooth, professional performance as his knowing secretary. When ex-con heel Howard Duff appears the movie swiftly proceeds from gold-digging into sleaze, and then into dark criminality. Duff gives a solid, forceful performance that dominates the film.

Gray's character sort of vacillates along as a tool for whatever the script requires at the moment, but overall is an adequate depiction of a noir type girl who must struggle to find the wherewithal to somehow go legit.

"Models, Inc." will probably hold your interest at least for the good work by a very fine cast. Its basically just an above-average little exploitation film but that is good enough for entertainment value.
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7/10
Coleen Gray - No Way.....
kidboots20 March 2019
Warning: Spoilers
...... could she play a ruthless gold-digger but she does and well. Her Rusty is cold and manipulative and at the film's start has just put the squeeze on a scared former lover forcing him to make a hasty retreat back to his wife!! Next stop is Models Inc., where she puts her claws into gullible boss John Stafford (John Howard). Clothes, money and an attention getting Jaguar car come her way but the film really turns noir half way through with the arrival of chip on his shoulder Lenny, Rusty's sleazy ex partner, fresh out of prison and ready for a new scam!! Howard Duff excelerates the pace with a proposal - if Rusty can supply the model's names and phone numbers, he will provide the "venue" for amateur photographers (the raincoat brigade, some of whom don't know which end of a camera is up!!) to participate in "artistic sessions"!! This plot was done so much better and grittier in the British "The Shakedown". Stafford seems to be walking around with blinkers on, his faithful secretary is the only person keeping the company from going under!! It is only when a young model falls to her death after a riotous party that he realises all is not well - but too late because he is now married to Rusty, having believed her when she tells him that Lenny is only a mate she is supporting!!

The movie really benefits from having stalwart players in the cast. Coleen Gray didn't become a big star, she had the talent but maybebeauty was her downfall and she was not taken that seriously as a dramatic actress. Also the same with Howard Duff who never became the star he should have but in the 1950s he and his wife, Ida Lupino were one of Hollywood's power couples. John Howard and Marjorie Reynolds also lend their professionalism!!
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Models jungle?
searchanddestroy-127 January 2013
Warning: Spoilers
I expected something different, but I was not disappointed either. It begins in such a way that you, at first, think of a sort of drama. Talk, talk, talk, and nothing the noir you may wait for. But the arrival of ex con Howard Duff brings some fresh air in this interesting story. Even if it turns crime movie only in the second part, with a very exciting ending, that - I repeat - you did not expect at first, you finally find the noir ingredients we all love. Reginald Le Borg made very few crime movies, rather horror, westerns and comedies. I never saw Joe Palooka films.

Anyway, this one is very rare and deserves to be shown. I watched a taping off copy. Probably a British, Australian or US channel...
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4/10
A Model Of Indecisiveness
boblipton11 April 2024
Coleen Gray suddenly decides she wants to be a model, so she talks bartender Edwin Max into paying her tuition at John Howard's elite model training school. Within a few reels, she's Howard's mistress. Then along comes Howard Duff straight out of prison. He and Miss Gray clearly know each other from darker days, so he uses her connections to get her fellow models in for men to photograph and party with. Meanwhile, Howard asks Miss Gray to marry him. In order to get away from Duff, she agrees.

This movie looks like it wants to be a tale of redemption, but of course the wicked must be punished with a bullet in the belly. It looks like it wants to be a sexy exploitation film, but is far too worried about the production code. It wants to be many things, but lacks the nerve to be anything other than some good actors parading around in nice clothes. With Marjorie Reynolds, Louis Jean Heydt, and if you look closely, you can spot Franklyn Farnum sitting at the bar.
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