The Hucksters (1947)

User Rating:

6.7/10   

Director:

Jack Conway

Writers:

Frederic Wakeman (novel)
Luther Davis (screenplay)

Release Date:

27 August 1947 (USA)

Genre:

Drama | Comedy | Romance

Tagline:

Love That Gable ! Love That Girl, Kerr (who rhymes with star) !

Plot:

Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get...

Plot Keywords:

Beautiful Woman | Advertising | Based On Novel

Cast

Clark Gable	...	Victor Albee Norman
Deborah Kerr	...	Kay Dorrance
Sydney Greenstreet	...	Evan Llewellyn Evans
Adolphe Menjou	...	Mr. Kimberly
Ava Gardner	...	Jean Ogilvie
Keenan Wynn	...	Buddy Hare
Edward Arnold	...	David 'Dave' Lash
Aubrey Mather	...	Mr. Glass, Valet
Richard Gaines	...	Cooke
Frank Albertson	...	Max Herman
Douglas Fowley	...	Georgie Gaver
Clinton Sundberg	...	Michael Michaelson
Gloria Holden	...	Mrs. Kimberly
Connie Gilchrist	...	Betty - Switchboard Operator
Kathryn Card	...	Miss Regina Kennedy

Runtime:

115 min

Country:

USA

Language:

English

Colour:

Black and White

Aspect Ratio:

1.37 : 1

Sound Mix:

Mono (Western Electric Sound System)

Certification:

Australia:PG | Finland:S | USA:Approved (PCA #12336)

Company:

Metro-Goldwyn-Mayer (MGM)

Trivia:

The character portrayed by Sydney Greenstreet was allegedly based on the CEO of American Tobacco in the 1940's, whose relentless slogans were drilled into the radio audience: "LS/MFT: Yes, Lucky Strike Means Fine Tobacco" and,when the cigarette package changed from forest green to white, in order to appeal to women, "Lucky Strike Green has gone to war!"

Quotes:

Victor Albee Norman: Miss Hammer, take a memorandum. To Mr. Kimberly: Dear Kim, For four years I haven't been listening to the radio much. Paragraph. Kim, in that time, it's gotten worse, if possible. More irritating, more commercials per minute, more spelling out of words...
[...]

Movie Connections:

Featured in "The Fifties" (1997)

Soundtrack:

Don't Tell Me

Entertaining star vehicle

Suave ad man makes his biggest pitch...to himself. Or some such sappy nonsense.

OK, this movie is strictly a star vehicle (which must have rankled the author of the original novel, who was trying to make a serious point), and as a result it suffers from the usual limitations. But when the star is Clark Gable, and he's at the top of his form, the movie is bound to be worth watching. The story is ostensibly a drama, but except for the stifling "passionate" scenes with Deborah Kerr (who admittedly isn't given much in the script to work with), the tone is more comedy than drama. Lots of fine supporting performances from Menjou, Greenstreet, Gardner and a Keenan Wynn so young it's difficult to recognize him.

The storyline is pretty weak (as in, bowdlerized), and the premise about the annoying nature of entertainment and advertising, however accurate, is itself presented in an annoying way. (Although it is satisfying to see Ava Gardner snap off the radio in disgust.) But the storyline is of secondary importance in a movie like this. The heart of the movie is in Gable's interaction with the other stars, and he really shines. He gets a phone call early on from what is obviously last night's bedmate, and the one-sided conversation must have been pushing the bounds of movie-making respectability at the time. Maybe in the postwar years they were trying to loosen things up a bit.

Throw in a classic fancy nightclub scene, offices that featured those low two-foot-tall walls with little swinging doors (what was that all about?), a seaside resort that was obviously a philanderer's hideaway (shocking!), a boss with a New York City mansion and an Eleanor Roosevelt-ish wife, references to a sport jacket, tie, white shirt and slacks as "casual dress", a young man just out of the military and broke, but able to afford a swanky hotel with his own personal valet, and of course Sidney Greentstreet as a comic corporate villain in a silly ultra-high-backed chair that passed for a kind of throne, and I think you have just about every delightful 1940's Hollywood cliché ever dreamed up.

If you like the 1940's style of movie-making and you like star vehicles with lots of supporting stars, you're bound to get some jollies from this movie.