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I was more than a little surprised to read this week that the Weinstein Company had chosen a summer release date for their Sundance pick-up Fruitvale whilst Fox Searchlight went with the Weinstein-like December 27th for Steve McQueen's Twelve Years A Slave. While summer is by no means a bad move for Fruitvale (movies without stars, instant hooks, or famous directors need time to build) and Fox Searchlight can sell a movie to Oscar with any date, it's weird to see the Weinstein Company go this route; Harvey Weinstein is more than a little responsible for the modern "December Or Bust!" fanaticism that awards campaigns live by. For a moment I worried that they might have no faith in Fruitvale at all.
It's never been true, of course, that you have to release a movie in December to be an Oscar player but the important thing in regards to »
- NATHANIEL R
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