6 April 2013 11:00 AM, PDT | Slackerwood | See recent Slackerwood news »

Yes you read that right -- in honor of the 50th anniversary of contributing sponsor Mary Kay, the traditional red carpet at this year's Dallas International Film Festival (Diff) opening night was replaced with Mary Kay's favored pink. The evening featured a public service announcement-style video produced by the Dallas-based company to promote their "Don't Look Away" campaign, which focuses on ending domestic violence.

In addition to the film stars and filmmakers to walk the carpet, which you can see after the jump, several festival dignitaries were also in attendance including Dallas Film Society (Dfs) CEO Lee Papert and Dfs board chair Lynn McBee. Emmy nominee and Dallas television series producer Ken Topolsky was accompanied by Janis Burklund, Director of the Dallas Film Commission (seen above), and spoke about the receptiveness of the Dallas residents to film and television production in their community.

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- Debbie Cerda

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