6 April 2013 8:22 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Representatives of  SAG-aftra and the ad industry have reached a tentative agreement on a new three-year deal.

The agreement was announced early Saturday morning after eight weeks of negotiations in New York City. The current pact had been due to expire Sunday, following a one-week extension on March 26.

Leaders of both sides touted the improvements in the successor deal but no details were disclosed. Pact will be submitted for approval at the April 20-21 national board meeting of the union, then sent to out the 160,000 SAG-aftra members for approval.

“We’ve made essential gains for SAG-aftra members and I couldn’t be more pleased,” said SAG-aftra co-president Roberta Reardon, who headed the negotiating committee for the union.  “These contracts provide our members with the solid foundation they need to sustain their careers and families.”

Reps of SAG-aftra and the Joint Policy Committee of the American Assn. of Advertising Agencies and the Assn. »


- Dave McNary

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