5 April 2013 6:17 PM, PDT | Zap2It - From Inside the Box | See recent Zap2It - From Inside the Box news »
Hallmark Channel is edging in on the "cute animals on Super Bowl Sunday" market that Animal Planet was once thought to have cornered.
The network announced on Friday (April 5) that it will air a three-hour "Kitten Bowl" special on Super Bowl Sunday (Feb. 2, 2014) to directly compete against Animal Planet's "Puppy Bowl," which, it should be noted, includes a "Kitty Halftime Show."
Hallmark is billing "Kitten Bowl" as "the greatest feline showdown in cable television history." The cats, who will be from animal shelters and available for adoption, will compete in an obstacle course including "hurdles of varying heights, A-frame Alpine Scratchers, tunnels, hoop jumps, and weave poles. Lures, like laser pointers, and toys on a string will be used to get the kittens through the course, but food will not [be] allowed." The network notes that "any form of cuteness is the key to the game."
Animal Planet, tail surely a-wagging, »
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